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3 Ways E-Gift Cards Increase Profits for Restaurants

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Topics: Restaurants

November 18, 2020

The holidays look a little different this year for restaurants, but even with COVID-19 precautions, there are a lot of great ways to give your restaurant a boost and spread the joy. One of the easiest ways is to sell e-gift cards directly from your website. Even before the pandemic, restaurant customers were spending an extra 35% beyond their gift card value, and that’s likely even higher now with more people ordering take-out and delivery. Here are three ways selling e-gift cards can help you improve profits. 

1. Gain New Customers

E-gift Cards can help spread the word about your restaurant and drive sales. Your loyal customers are your best advocates, and when they give someone an e-gift card as a present, they are driving new supporters to your business.

2. Increase Your Online Presence

A strong online presence is the hallmark of a successful business. E-gift cards can be purchased and redeemed online, driving traffic to your restaurant’s website, increasing online orders, and helping your webpage show up higher in local search results. 


3. Increase Revenue 

E-gift card sales create instant revenue with little to no labor costs, helping cash flow, particularly during the pandemic with people actively looking for ways to help support local businesses. When it comes time for all those e-gift card recipients to use their balance, they typically spend an extra 35% beyond the value on their card, meaning even more revenue.

Enabling e-gift cards is free and easy for all SpotOn Online Ordering clients, giving your customers a simple way to support your business anywhere, anytime. With no hidden costs or hardware expenses, e-gift cards are a simple way to boost sales and online orders.

Not partnered with SpotOn yet? Our team is ready to work with you to create your custom menu online and in-app for carryout, delivery, and even dine-in ordering.

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