Summer officially starts on Friday, and for many people, that means vacations, eating out at restaurants, and doing lots of shopping. To make sure your business is getting in on the action—both with your regular customers and summer tourists—it’s important to have a plan of action. Here are four things you can do right now to get the summer started off right.
1. Spruce up Your Exterior Ambiance
Oftentimes, the best way to improve foot traffic is to work with what you already have and make sure the outside of your business is grabbing the attention of people who pass by. This can be as simple as improving signage or as creative as adding an exterior mural or art installation.
For more specific ideas and strategies, read our article “4 Tips for Boosting Foot Traffic to Your Restaurant (and How Technology Can Help)” in Restaurant Technology News.
2. Email Your Existing Customers
Your existing, loyal customers are your best asset, so make sure to remind them why they should visit your business this summer. The easiest way to do this is via email, where you can let them know about any seasonal products, services, or events you have to offer.
Need more ideas on what to say in an email to your customers? Read our blog post, “99 Reasons to Email Your Customers This Week & Every Week.”
3. Incorporate Guerilla Marketing Tactics
Along with summer comes a variety of opportunities to get outside and attract new customers. One way to do this is to host a booth at a local fair or festival. You can also get creative and perform a pop-up event, create temporary street art, or do a public performance.
To get more inspiration and formulate a winning game plan, read our blog post on guerilla marketing ideas.
4. Tell Your Story on Social Media
Social media continues to be one of the simplest and most cost-effective ways to reach a wide audience. As a business operator, the best way to engage customers is by sharing testimonials and reviews from your happy customers and to also utilize video to tell your business story.
For more tips and advice, read our blog post “2 Keys to Connecting with Customers on Social Media in 2019.”