National Small Business Week is nearly upon us, taking place from May 5th – May 11th this year. This weeklong event has been celebrated for over 50 years, sponsored by the U.S. Small Business Administration, and is designed to recognize small businesses across the nation. Here are 5 ways to get the most out of National Small Business Week this year, not only to attract more customers in the short-term, but also improve your business in the long-term.
1. Thank Your Customers and Tell Your Story
Kick off National Small Business Week by reaching out to your customers and thanking them for supporting your local business. Then, really drive the message home and build on their brand loyalty by taking the opportunity to also share your business story. Keep it brief but poignant, highlighting why you started your business and describing the passion that drives you and your staff. For maximum reach, make sure to send out your message across multiple channels:
- Send a marketing email
- Share your message on social media and make sure to use the hashtags #NationalSmallBusinessWeek and #ShopLocal
- Consider posting signage inside your business, announcing National Small Business Week and thanking your customers
2. Give Your Customers Plenty of Incentive to Visit
In addition to thanking your customers, give them a good reason to come visit your business during National Small Business Week. There are lots of ways you can do this.
- Offer a limited time deal
- If you have a loyalty rewards program, give customers extra points for every check-in during National Small Business Week
- Host an event where you offer something special to your customers, whether it’s a discount, live music, free snacks, or maybe even a behind-the-scenes-tour of your business
- Whichever route you go, make sure to announce it widely via email, social media, and flyers
3. Take the Opportunity to Learn and Grow
A big part of what the U.S. Small Business Administration does is provide resources for small businesses to be successful. During National Small Business Week, they host a weeklong series of events in Washington D.C., as well as a 2-day virtual conference you can attend for free right from a computer. In addition, many banks and other merchant service providers have resources to help you get better at what you do.
- Register for the National Small Business Week Virtual Conference for free by clicking here
- If you are doing business with SpotOn, reach out to our Customer Engagement team at engagement@SpotOn.com, who will be happy to give you a free training session or refresher on how to use all the powerful tools already at your disposal
4. Network with Other Local Small Businesses
It’s likely that other local business owners are celebrating National Small Business Week, too, so join up with them to make valuable connections, learn from each other, and even co-host events to attract more customers.
- Check with your local Chamber of Commerce to see if they are hosting any events or have a “shop local” organization you can join
- Reach out to any other business owners you know and ask if they are interested in co-hosting an event, or simply cross-promoting each other’s businesses
5. Thank Your Employees
Don’t forget to thank the people who help make your business successful: your employees! Do something special to let them know that you appreciate the hard work they do and that they are important to your business.
- Host a company party or do a company outing
- Give your employees a small gift or bonus as a token of appreciation
- Or simply make sure to set aside the time to thank each employee individually and let them know what they mean to you and your business