As the end of the year draws near, many restaurants are finally starting to feel stronger. There’s no doubt that recovery has been hard. Restrictions have been challenging to implement, especially for dine-in services and fine dining. However, the industry has shown remarkable resilience and inventiveness. Many restaurants changed how they did business on the spot while also stepping up to help their communities, employees, and essential workers like first responders and medical workers. Which leads us to the next question: How are restaurant guests responding? We put together the top six positive views from a recent Consumer Behavior Report, because it’s long past time for some good news.
- 61% of consumers reported that they feel obligated to support their favorite restaurants by dining in more than usual when it’s safe to do so.
- 68% of U.S. consumers plan on eating out at least once a month in the “new normal.”
- 58% of consumers reported ordering take-out or drive-thru more often during COVID-19 to support their favorite restaurants.
- 48% of consumers cited smartphones and other mobile devices as the way they placed delivery orders, with desktop and laptop computers a strong second cited by 37% of consumers. Smart technologies, including digital voice assistants, are emerging as a delivery concierge, cited by 8% of consumers.
42% of people are choosing to buy from local/independent small businesses.
75% of people would consider purchasing from a company based close to their home.
We are entering a new phase of the pandemic, and restaurant guests are more than willing to support the places they love and those close to home. The adoption of contactless technologies, online ordering, dine-in ordering, and reservation and waitlisting platforms, help build up their confidence and trust during these times. This also means that they expect some rewards for their loyalty, so don’t take them for granted. Keep them informed and offer rewards that make it easy for your guests to keep coming and your restaurant to keep thriving.