Season’s greetings from everyone at SpotOn! While the holidays look different this year, it’s just as important as ever to stay connected with your customers, whether it’s to update them about your holiday hours or simply spread the cheer. Here are six reasons to reach out to everyone on your customer list this holiday season, no matter whether they’ve been naughty or nice!
1. Announce Holiday Hours
Let your customers know if you plan to close for a few days or change your hours of service, that way they don't miss anything!
2. Go Festive
Soak up the holiday spirit and spread it across your website and social networks! Create visuals and holiday themes that match your brand image. Use them to send holiday-themed emails and newsletters.
3. Create New Gift Card Options
People are always looking for new ideas for gifts for their loved ones. E-Gift Cards allow loyal customers to support you, even if they can’t visit right now! Pick your seasonal winners and develop gift card options with bundles or holiday specials.
4. Create a Gift Guide
It's not too late! Help your customers find the perfect gift for everyone on their list. Send your customers an email sharing new items, hidden gems, and last-minute ideas. Use social media to remind them why gift cards are the perfect seasonal gift.
5. Say Thank You
Show that you appreciate your customers' loyalty. Take time to send a simple card or email with a heartfelt message on how you thank them for their support this year.
6. Pick the Right Channel
Identify which channel fits the best for your holiday content.
- Website: Communicate key information like store hours, location, phone, email contact info, return policies, and more – and promotions.
- Email: Send email-only promotions, newsletters, and thank you messages. Communicate services and seasonal offers.
- Social Media: Announce Holiday hours, communicate time-sensitive offerings, like one-day-only sales and last-minute gift ideas.