There have been numerous recent studies on how and when people spend time on social media channels, including Facebook, Twitter, and Instagram. This is good news for businesses looking to connect with customers. Rather than just posting at random times and hoping for the best, you can now schedule your posts so they get the widest reach and return on investment for your social media marketing efforts. You can find an in-depth analysis of the various social media studies here, but for a quick breakdown of when and how to post on each of the social media platforms, we have you covered—keep reading.
A Quick Note on Time Zones
Before we jump into each social media channel and the best times to post on them, let’s clarify what time zone you should use. It’s pretty simple really.
- If you have a brick and mortar business and your customer base is made up of locals, then go with whatever time zone your business is located in.
- If you primarily rely on e-commerce or otherwise have customers spread out all over the country, go with Eastern Standard Time.
People seem to frequent Facebook after lunch and as the day starts to wind down, and moresoe as we move toward the weekend and throughout the weekend.
- Post on Facebook between 1 – 4 p.m., on Thursday – Sunday for the best engagement
Twitter users most often view their Twitter feed during breaks and when they’re commuting, which makes sense, seeing as how Tweets are bite-sized chunks of content that can be consumed quickly.
- Tweet at noon and between 5 – 6 p.m. during the work week; Wednesday at noon is the peak usage time
People on Instagram tend to browse through their feeds pretty consistently, both throughout the day and on weekends as well as weekdays. However, there are some notable peaks first thing in the morning and then during off-work hours, so posting during those times will give you an extra boost.
- Post on Instagram between 8 – 9 a.m. and at 5 p.m. to get the most reach
Pinterest users are most active on weekends, and content that gets posted at night during the weekends fares best.
- Post on weekends between 8 – 11 p.m. to get the most views and include a call to action if you want your audience to interact with you
People on Google+ tend to just be onlookers and don’t interact with posts very much. They also tend to view content during the workday itself, so avoid posting early in the morning or late in the evening.
- Share posts on Google+ between 9 – 11 a.m. to get the most views
Seeing as how LinkedIn is geared towards working professionals, it’s not surprising that people view content on LinkedIn as part of their work day just like they would a newspaper or regular newsletter.
- Post content on LinkedIn in the middle of the work week between 7 – 8 a.m., at noon, or between 5 – 6 p.m.