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How Restaurants Can Create New Revenue Streams with Digital Ordering

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Topics: Restaurants

October 29, 2019

A recent article in The Detroit News highlights a smart new trend that many restaurant operators are capitalizing on: using online ordering and third-party delivery services to open new revenue streams during down times. Why? Because there’s a huge demand for it. While restaurant visits have not grown significantly in recent years, digital orders are growing by 20% a year, with more and more customers opting to pick up food or order delivery to eat at home. Here are a few ways you can take advantage of this new trend to create a competitive advantage for your restaurant.

Frato’s Pizza, as described in the article linked above, has taken the online ordering and delivery trend and really run with it by creating four separate offshoot restaurants, all of which are only available through third-party delivery apps such as Grubhub and DoorDash. What this has enabled the owner to do is create new revenue streams while keeping costs down, since it only requires operating the kitchen to supply food for these “ghost restaurants” and not an entire front-of-house staff.

While ghost restaurants are one route you can go, you don’t need to go to such extremes to take advantage of the growing demand for online orders and delivery. Rather, you can simply take advantage of your naturally slow business hours to create new revenue streams. For example, a restaurant that is traditionally slow during lunch hours can minimize front-of-house staff during this time, but keep the kitchen fully staffed to prepare lunch deliveries and catering orders.

With SpotOn Restaurant POS, we have already taken care of all the technological hurdles to help make this happen. Our online ordering lets customers order food for takeout or delivery right from your website with full POS integration, meaning online orders can be sent directly to a kitchen printer or KDS with all the pertinent information, including customer name, pickup/delivery time, and more. Even better, our integrated online ordering is commission free, unlike third-party delivery services.

If, however, utilizing third-party delivery apps like Grubhub and UberEats makes financial sense to offer delivery without needing to have your own delivery drivers, SpotOn can help there too, with our groundbreaking ItsaCheckmate integration. ItsaCheckmate funnels delivery orders from major third-party delivery services directly into your SpotOn Restaurant POS system, meaning your staff no longer needs to go through the headache of manually entering order-after-order into your POS.

The last piece of the puzzle is having the data you need to know when to staff up the kitchen and what products sell well digitally. Once again, SpotOn Restaurant can help there. Thanks to our best-in-class, real-time reporting, you can see sales by hour over any calendar period, as well as online ordering metrics. Combined with our employee management tools, you have everything you need to take your restaurant to the next level by capitalizing on the takeout and delivery boom.

SpotOn is proud to be on the forefront of offering online ordering technology to our restaurant clients so they can take advantage of new opportunities like this. If you are a restaurant operator hamstrung by an outdated or inferior POS, we can help. Request your free SpotOn Restaurant demo today to see how you can unlock your restaurant’s potential.

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