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Marketing

How to Increase Engagement on Facebook

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Topics: Marketing

February 18, 2020

Your Facebook followers may be viewing your content, but are they actually absorbing it?

When it comes to social media, viewers are scrolling through hundreds of posts on a daily basis, and with 7M+ active advertisers on Facebook’s platforms, it’s not easy for a business to stand out. Having a large number of likes and followers isn’t enough anymore. It’s engagement with your content that makes the real difference. Here are 4 simple ways to increase engagement on Facebook:

1. Keep it Short & Sweet

Most Facebook users are scrolling through content on their cell phones, where the copy gets cut off after 3-4 lines, so let the image/video do all the talking. Additionally, keeping the content at 80 characters or less leads to 23% higher interaction. With SpotOn Marketing, you can create Facebook posts quickly and easily with the platform’s built-in campaign wizard.

2. Ask for Likes, Comments, and Shares

According to statistics, brands that specifically ask fans to interact with their post get 3x higher likes, 3.3x higher comments, and 7x higher shares, compared to posts that don’t ask for engagement.

3. Talk Like a Person, Not a Corporation

Social platforms like Facebook were created with the intent of engaging friends with each other, so try sounding more casual and less business-like when you make posts from your brand page. This will help to humanize your brand and encourage interaction. For example, a post about company culture or employee spotlights, in most cases, will receive more interaction than one that showcases stock footage.

4. Make Data-Driven Decisions

Use Facebook Insights to understand when your audience is most active, what kind of content receives higher interaction, what your follower base is like, where they’re from, and more. Using this data will allow you to develop a content strategy that’s more suited to your target audience and increase the likeliness of engagement on your page.


Need a better way to manage your marketing efforts? Need expert advice on how to best reach your customers? SpotOn can help with both, thanks to our time-saving software and concierge style customer support, which includes a dedicated Customer Engagement Specialist to help you connect with customers and grow revenue.

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