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Small Business

Preparing Your Business for a Safe and Successful 4th of July

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Topics: Small Business

June 30, 2020

Summer is here, and with the 4th July this weekend, people will be looking to visit their favorite businesses or celebrate with them in some way. However, COVID-19 is still surging, so it's important to make sure your business is taking the appropriate precautions and using the right tools to keep everyone safe and revenue rolling. Here’s six tips to do just that.

1. Check Local and State Regulations 

First and foremost, you’ll want  to take measures to guarantee the safety of your staff and customers. Make sure you are following any regulations that apply to your business type in your area and state. You can check the State-by-State Business Reopening Guidance  from the U.S. Chamber of Commerce here. If you don’t know where to start, follow our checklist to Re-Opening Your Business and take it from there.

2. Organize an Online Event

Encourage your customers to celebrate the 4th of July with your products, services, or food by inviting them to join you for an event online. Here are a few ideas you could consider: 

  • If you own a restaurant, organize a live cooking class or a cookout/picnic event. Prepare packages with the ingredients & recipes, and sell them online.
  • If you own a salon, barbershop, or spa, prepare themed packages and organize a class on how to dress and style a look for the celebration.
  • If you own a gym, offer a themed class or a dancing lesson that can lift their spirits.

3. Take Advantage of Online Ordering 

A great way for people to still enjoy their favorite restaurants and foods without leaving home is with Online Ordering. If you own a restaurant, adding online ordering can help you keep your customers happy and your staff working more efficiently.

4. Get Appointment Bookings 

If you run a salon, spa, barbershop, or fitness center, and you have restrictions lifted to have people at your location, switching to seeing visitors by appointment only with online booking benefits you in a lot of ways:

  • Avoids overcrowding and maintains social distancing in waiting areas
  • Enables a better communication exchange and clarity with your customers
  • Better control of who enters and leaves your location
  • Improves customer retention with easy re-booking and Marketing and Loyalty integration

5. Implement Contactless Payments

Another important measure to ensure the safety of your customers at your location is minimizing contact with frequently touched objects, including payment terminals. So, make sure to let your customers know that you have contactless payment options with your POS Terminal, including Apple Pay, Google Pay, and Samsung Pay. Also, make sure to take advantage of your Virtual Terminal, which enables you to run transactions right from a computer, laptop, or tablet—no POS or payment terminal needed.

6. Offer Seasonal Products and Deals

Make sure to let your customers know what products and services you have available that are perfect for the 4th of July. Even better, offer a limited time deal to incentivize customers to visit. You can also sell Gift Cards that can be used in the future in exchange for one of your services or products. Whatever it is you have to offer, be sure to let your customers know about these promotions and seasonal gifts through social media and email.

There’s no doubt that things are different this year, but with the right precautions and planning, you and you customers can still enjoy the fireworks in the end.

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