October is Breast Cancer Awareness Month, and as a small business owner or manager, you’re in a unique position of leadership to make a huge impact. Here are 4 things you can do to provide tangible support in the fight against breast cancer, spread goodwill in your community, and enrich the bond your customers have with your business.
1. Sponsor Local Events
There’s a good chance that someone has already organized a breast cancer fundraising event in your community. If that’s the case, the easiest and most effective way to help is oftentimes to simply sponsor the event. Depending on the nature of the event, your sponsorship can come in the form of monetary support, offering up your place of business to host the event, or providing goods or services that your business specializes in. Contact your local event organizers directly to see how you can best assist them.
2. Organize a Team to Participate in a Breast Cancer Walk or Race
There are numerous nationally-sponsored races and walks that raise money for breast cancer awareness, most notably the Susan G. Komen Race for the Cure. As a business owner, you can organize a team made up of employees and/or customers to participate. Click on the links below for details on how to participate in the two biggest national events, with locations nationwide.
3. Host a “Hope Kit” Packing Party
If racing isn’t your thing, you can still be an event organizer by hosting a Hope Kit Packing Party through the National Breast Cancer Foundation. The care packages go directly to women receiving treatment for breast cancer and therefore have an immediate positive impact. Learn more at the National Breast Cancer Foundation website here.
4. Host a Fundraiser
Raising money is crucial for everything from helping breast cancer patients receive treatment to funding medical research. As a business owner, you can host an event through the National Breast Cancer Foundation. Alternatively, you can get creative and run your own fundraising event, with all the proceeds going to an appropriate charity. Here are a couple of ideas to get you started
- Organize a car wash
- Host a raffle at your place of business with an exciting prize package
- Run a special sale or promotion where all proceeds from a specific product or service go straight to charity
Whichever route you go, communication is the key to success. Make sure put up appropriate signage at your place of business so walk-in customers hear about what you’re doing and can sign up to participate, announce what you’re doing on social media, and send out a marketing email to your customer list to announce it as well. Hopefully, your efforts are a huge success, but even if your event is small, remember that every little bit helps in the fight against breast cancer.