Blog | Marketing

Marketing How To Create Facebook Ads for Your Business in 5 Easy Steps

(2 min. read)

Facebook has become a powerful tool for businesses interested in increasing web traffic, physical location traffic, and boosting revenue. It...

Marketing , Small Business 5 Marketing Strategies to Boost Your Business in 2021

(2 min. read)

Marketing is constantly evolving, especially with new trends and innovations emerging to satisfy customer needs, behaviors, and requirements. As...

Marketing , Product Updates 5 Ways to Take Advantage of the Improved SpotOn Marketing Software

(3 min. read)

We are proud to introduce our new and improved Marketing software. This powerful and modern email marketing platform allows you to create...

Marketing Instagram Prepares TikTok Rival

(1 min. read)

TikTok is the hottest social media app at the moment. With 800 million active users worldwide, the popular video-sharing app has already surpassed...

Marketing , Infographics Leveraging Social Media to Grow Your Business

(5 min. read)

Nearly three-quarters of American adults use social media to interact with family, friends, and brands. For businesses, social media is a great...

Marketing Your March 2020 Small Business Marketing Calendar

(1 min. read)

The key to driving repeat traffic and improving customer retention is communication, and March provides plenty of opportunities for you to reach...

Marketing How to Increase Engagement on Facebook

(2 min. read)

Your Facebook followers may be viewing your content, but are they actually absorbing it?

Marketing 5 Easy Valentine’s Day Marketing Ideas

(3 min. read)

Valentine’s Day is here and, love it or hate it, it’s a great opportunity for you to connect with your customers and get a nice boost in business....

Marketing Your February 2020 Small Business Marketing Calendar

(1 min. read)

It's February and there are plenty of reasons to reach out to your customers and remind them how much you value their business. In addition to...

Marketing Five 2020 Social Media Trends Every Business Owner Needs to Know

(8 min. read)

Social media continues to be one of the most cost-effective and simple ways of staying top-of-mind with your existing customers and attracting new...

Marketing Leverage the Holidays to Stay Connected with Customers Year Round

(2 min. read)

The last few weeks leading up to the holidays can be a frantic time, as holiday shoppers are out in full force purchasing presents, eating while...

Marketing Your December Small Business Marketing Calendar

(1 min. read)

December is here, and if ever there was a busy month, this is it! Get the month off to a good start by planning your December marketing campaigns...

Marketing Thanksgiving Week Hashtags

(3 min. read)

One of the best ways to increase the reach of your social media posts is to include targeted hashtags. This is especially true for small and...

Marketing , Small Business Your November Small Business Marketing Calendar

(1 min. read)

With Thanksgiving and the holiday shopping season just a few short weeks away, it's a crucial time for small and medium businesses across the...

Marketing Why You Should Post Updates on Google My Business

(3 min. read)

Google continues to be the overwhelming winner when it comes to internet searches, accounting for over 90% of all searches worldwide. What this...

Loyalty , Marketing 4 Tips for a Successful Birthday Rewards Program

(2 min. read)

Many businesses use customer birthdays as an occasion to send out a deal or reward. It’s a great way to build customer loyalty and prompt return...

Marketing 4 Back-To-School Marketing Ideas

(2 min. read)

September is here and that means it’s back-to-school season for not only students, but also small businesses. Even if your business doesn't sell...

Marketing 5 Tips for Hosting a Successful Labor Day Contest (Without Having to Stay Open)

(3 min. read)

Labor Day is right around the corner, and what better way to celebrate than with a contest? Contests are fun, interactive, and can strengthen...

Marketing 5 Ways Creating a Blog or Podcast Can Help Your Business

(2 min. read)

“Content is king,” is a phrase often used in the corporate world of marketing, with the idea being that businesses can best reach consumers by...

Marketing 4 Quick Tips to Successfully Get to Know Your Customers

(1 min. read)

National Get to Know Your Customers Day day is observed on the third Thursday of each quarter of the year, falling in January, April, July, and...

Marketing 6 Best Practices for Connecting with Customers on Social Media

(2 min. read)

Social media is a powerful way to reach customers across a variety of platforms. However, there is definitely a right and wrong way to use sites...

Marketing 4 Things You Can Do to Get Summer Off to a Good Start for Your Business

(2 min. read)

Summer officially starts on Friday, and for many people, that means vacations, eating out at restaurants, and doing lots of shopping. To make sure...

Marketing 99 Reasons to Email Your Customers This Week & Every Week

(3 min. read)

It’s National Email Week, a great reminder that you should be emailing your customers on a regular basis. Why? Because year after year, studies...

Marketing Avoid These 5 Social Media Pitfalls

(2 min. read)

Social media is a powerful marketing tool that gives small and medium businesses an affordable way to directly engage customers and grow...

Marketing 4 Easy Spring Marketing Campaigns

(2 min. read)

Spring is officially here, and as the weather begins to warm up, people are antsy to get outside, go shopping, and eat at their favorite...

Marketing Spring Guerilla Marketing Ideas

(3 min. read)

Traditional marketing techniques such as offering deals, sending marketing emails, and running customer loyalty programs remain popular year after...

Marketing 4 Tips for Creating a Winning Marketing Strategy in 2019

(4 min. read)

January and February can be slow months for many businesses as consumers tighten their belts following the holidays. It's important to utilize...

Marketing Happy Holidays from SpotOn!

(1 min. read)

The holidays are upon us, and from everyone here at SpotOn, we would like to wish you a very happy holiday season. We know it's a busy time of the...

Marketing 2 Keys to Connecting with Customers on Social Media in 2019

(3 min. read)

A new report released by Hootsuite identifies a drastic shift in how people use social media, in large part due to several social media scandals...

Marketing , Small Business How Your Business Can Give Back for Breast Cancer Awareness Month

(2 min. read)

October is Breast Cancer Awareness Month, and as a small business owner or manager, you’re in a unique position of leadership to make a huge...

Marketing 5 Tips to Boost Customer Engagement on Social Media

(4 min. read)

When it comes to social media marketing for small businesses, getting ‘likes’ and ‘followers’ is relatively easy, but doing so does not...

Marketing 10 Small Business Marketing Ideas for Fall

(3 min. read)

Labor Day marks the unofficial start of fall, and for small business owners, the new season brings with it plenty of great marketing...

Marketing IGTV Offers New Way to Connect with Customers

(2 min. read)

Instagram recently announced a new feature to their popular social media platform called IGTV. The new platform is designed specifically for...

Marketing , Infographics Infographic – 5 Marketing Trends for Small Business Success

(2 min. read)

Consumers are constantly changing their habits. To make sure your marketing efforts are effective, stay on top of these five key trends.

Marketing 5 Steps to a Killer Marketing Calendar for Small Businesses

(2 min. read)

Running a small business doesn’t leave you with a lot of spare time, and it’s easy to let marketing fall by the wayside. When that happens,...

Marketing , Infographics Infographic – A 6-Step Guide to Small Business Marketing

(4 min. read)

Marketing is a continual challenge for small businesses, but it doesn't have to be difficult, particularly with new digital marketing tools. Use...

Marketing Dads, Grads, and Memorial Day Marketing Ideas

(4 min. read)

The transition from spring to summer doesn’t get a lot of press, but this time of year is actually an underutilized opportunity to connect with...

Marketing , Product Updates The SpotOn Business Dashboard App

(3 min. read)

You can’t be at your business 24/7, but now your business can always be with you thanks to the SpotOn Business Dashboard app for iOS and Android....

Marketing Why You Need to Send Email Marketing Deals

(3 min. read)

There are a lot of ways to reach customers, but a recent consumer survey conducted by Adobe indicates that email marketing should be your #1...

Marketing What Are the Best Times to Post on Social Media

(2 min. read)

There have been numerous recent studies on how and when people spend time on social media channels, including Facebook, Twitter, and Instagram....

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Marketing , Small Business 5 Marketing Strategies to Boost Your Business in 2021

Marketing , Product Updates 5 Ways to Take Advantage of the Improved SpotOn Marketing Software

Marketing , Infographics Leveraging Social Media to Grow Your Business

Marketing , Small Business Your November Small Business Marketing Calendar

Loyalty , Marketing 4 Tips for a Successful Birthday Rewards Program

Marketing , Small Business How Your Business Can Give Back for Breast Cancer Awareness Month

Marketing , Infographics Infographic – 5 Marketing Trends for Small Business Success

Marketing , Infographics Infographic – A 6-Step Guide to Small Business Marketing

Marketing , Product Updates The SpotOn Business Dashboard App

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