A Successful Loyalty Program
Pinecrest attributes much of their returning customer base to the loyalty program that they offer through SpotOn. “We’ve worked with SpotOn to create Pinecrest branded loyalty cards that make our customers feel like they are a part of the Pinecrest family,” shared Victoria.
Pinecrest is unique in that they offer fresh food 24 hours a day. Customers who return twice or more in one day can rack up loyalty points, eventually leading to a free item. “Many of our customers come in for a pastry and coffee for breakfast and come in later in the day for an afternoon pick-me-up instead of visiting another café or coffee shop, they really appreciate the added rewards for their loyalty.”
Pinecrest mainly uses SpotOn’s rewards program, deals for special occasions, and their email marketing system to reach customers.