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5 Tips to Design a Loyalty-Boosting Communications Strategy


It's key to make sure every interaction, from email to social media to face-to-face, represents the brand.

It’s estimated that there are nearly 200,000 quick-service restaurants in America. Big brands have bigger budgets and in this endless sea of competition smaller brands need to use all of their resources to keep their business top-of-mind and develop a loyal customer base. In order to succeed, businesses want to be the first place people think of when they are hungry and want customers who will return, again and again. Staying top-of-mind is the key to building lasting and meaningful relationships with your customers. Consistent communication is the easiest, quickest and least expensive way to build loyalty that can strategically impact spending habits and increase revenue...

Read more in QSR.