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Boosting Customer Engagement


According to the U.S. Commerce Department’s most recent report, spending at restaurants has gone up by 25.3 percent over the last several months, the fastest gain in spending since 1992. That’s great news, but at the same time, competition to attract new customers is getting more competitive than ever. That is why it’s so crucial to retain your existing customers, who on average spend 31 percent more than new customers and also end up being your best word-of-mouth marketers...

Read more in Modern Restaurant Management.