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Five Keys to Building a Strong Loyalty Program


In the world of small and medium businesses, a one-time customer is a lost opportunity. New customers are expensive to acquire and don’t spend as much per visit. Returning customers not only provide consistent revenue, they can also pay off in a big way by becoming advocates for a brand or business. Word-of-mouth advertising is a powerful marketing asset and doesn’t cost you a dime. So, how do you keep your customers coming back for more, while also convincing them to spread the word?  A loyalty or rewards program can sway purchasing decisions, drive customer engagement and give a business the momentum it needs. Below you’ll find a few hallmarks of strong loyalty programs that can make a difference to your bottom line...

Read more in Modern Restaurant Management.