Boasting 1MM Users, SpotOn Launches Expanded Features for Multiple Location Businesses
May 22, 2013
San Rafael, CA - May 22, 2013 - SpotOn (www.spoton.com), the leading loyalty and marketing platform for small business, today announced the release of the second full version of its marketing platform for businesses, offering new technology to help multiple-location merchants improve loyalty on a local and brand level. SpotOn has also entered into an agreement with Fazoli's, a 217-location quick service restaurant chain based out of Lexington, KY, to conduct a three-market pilot at the company's corporate-owned locations.
"Just like small businesses, large chains need an easier way to foster loyalty and engage their customers on a local level," said Zachary Hyman, co-founder of SpotOn. "At the same time, they need intelligent data to help them see what's happening across the brand, and the marketing tools to respond effectively to those trends in real-time."
SpotOn has tackled the problem with expanded features to HotSpot, its merchant dashboard, which now enables chain owners to quickly toggle between locations to compare activity and uncover key customer trends. Users can view macro-level analytics, such as customer loyalty across the chain, all the way down to transaction-level details, like an individual customer's frequency and redemption history. In addition, the technology empowers store managers to market to their customers, while giving the chain's marketing manager the tools to review customer messaging and ensure brand consistency. Marketing managers can also use the data to craft targeted marketing promotions on a brand level or to individual customers.
SpotOn's tablet-based loyalty and marketing technology is already being used by more than 250 business chains in 800 locations, such as Dairy Queen, Chick-Fil-A, and L&L Hawaiian Barbecue restaurants.
Over the next several weeks, Fazoli's will be implementing SpotOn's technology in 15 of the chain's corporate-owned locations in the Nebraska and Kansas City areas. Fazoli's decision to pilot the technology came down to the ability for marketing managers to effectively compare performance among all of the locations as well as to drill down on data about which offers worked best.
"We want to be able to understand our Guests' behavior," said Cathy Hull, Fazoli's Chief Marketing Officer. "We see SpotOn as an innovative way to not only reward their loyalty, but to understand their preferences better so that we can tailor offers to their liking."
Since launching in July 2012, SpotOn has signed more than 6,000 businesses nationally, and has more than one million consumers using its loyalty card or smartphone app to obtain rewards at local businesses. "We've become an integral part of many business' loyalty and marketing efforts," added Hyman. "We're gaining traction in new markets, and we're excited about pursuing new ways to support merchants in growing their businesses."
For more information, visit www.spoton.com
SpotOn offers a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using SpotOn's tablet-based dashboard, merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing typical spend and campaign redemption activity. SpotOn was founded by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL. For more information visit www.spoton.com.