SpotOn Launches Digital Loyalty Network for Local Merchants and Consumers
Aug 17, 2012
Founded and funded by serial entrepreneurs, SpotOn aims to help businesses build loyalty with customers and attract new ones through social, mobile and email marketing
SAN RAFAEL, Ca., August 17, 2012 - SpotOn (www.spoton.com) today announced the launch of its new digital loyalty network for local merchants and consumers. SpotOn installs tablets in places like cafes and salons so consumers can easily check-in using a smartphone or card to earn rewards and incentives. SpotOn's founders, who have deep experience building and selling services to help small businesses, have provided an initial $5 million in funding.
Since starting its tablet-based program in April of this year, SpotOn has attracted over 1,500 merchants and is currently signing-up more than 500 new businesses a month.
"Local businesses are waking up to the fact that deepening their relationships with existing customers is more cost-effective than recruiting new ones through group buying deals, ads or paper coupons," said Zach Hyman, co-CEO of SpotOn. "Yet many business owners don't have the time or know-how when it comes to connecting with their customers using social, mobile and email marketing. Our tablet-based approach provides at-a-glance customer profiles making it really easy to run targeted campaigns."
"SpotOn has worked phenomenally well for us," said Cary Truett, owner of YoGo Creations. "Customers love the simplicity of checking-in on the tablet while we're ringing up their purchase. And now, when we run specials we know exactly how many people we've reached, how many responded and how they've used the promotion." said Truett.
SpotOn was founded in 2011 by three serial entrepreneurs, Matt and Zach Hyman, co-founders of Central Payment (www.cpay.com), a transaction processing company, and Doron Friedman, founder of Arroweye (www.arroweye.com), a payment card marketing company. The founders have previously built and managed successful sales-based organizations selling to small business owners and created SpotOn to fill what they perceive to be a large gap in the market.