SpotOn Launches Expanded Features To Boost Restaurant Revenues, Demoing at National Restaurant Show
May 14, 2015
Leading Loyalty Company Brings Customer Reviews To Multi-Channel Marketing Platform; Adds Tools To Help Businesses Improve Scores On Yelp, Trip Advisor, And More.
Chicago, May 13, 2015 -- NRA Show, Booth #6772 -- SpotOn (www.spoton.com), the leading digital loyalty and marketing platform for small business, today announced that it’s showcasing expanded features to its small business marketing suite at the National Restaurant Association (NRA) Show in Chicago, May 16th -19th. More than 44,000 restaurateurs and foodservice professionals attend the annual, four-day NRA Show to discover new ideas and technology to improve operations and grow their bottom line.
SpotOn will demo the two newest components to its complete loyalty and marketing system, aimed at helping restaurants owners automate marketing tasks and increase online ratings.
Automated Campaigns enable restaurant owners to automate the distribution of marketing offers to customers based on individual activity—like their birthday, first visit, or if they haven’t visited the business in a specific period of time. For instance, a restaurant can trigger a “thank you” offer to be sent to first-time customers, motivating them to come back sooner for their second visit, or a “we miss you” offer to a customers that have gone dormant. Sophisticated data enables business owners to monitor the distribution and redemptions for each campaign, so they can better understand customer preferences and modify promotions on an ongoing basis.
Reviews gives restaurant owners total visibility to what’s being said about their businesses online, centralizing customer ratings and reviews from top consumer sites—including Yelp, Open Table, Facebook, Trip Advisor, Google, Foursquare, Urban Spoon, and City Search. Merchants are notified about new reviews as they happen, so they can quickly respond to critical feedback, leverage positive testimonials, or troubleshoot negative reviews.
The Reviews tool also helps businesses get more positive reviews and increase their online ratings. The technology uses loyalty program data to target only a restaurant’s most active customers, prompting them to post a review about the business on Yelp, Google, or Facebook.
“For many restaurants, loyalty, marketing, and reputation management are all mutually exclusive initiatives,” said Zachary Hyman, co-founder of SpotOn. “We see SpotOn as an innovative way to leverage loyalty data to help restaurants market to customers in a more sophisticated way, so the right message is delivered to the right person.”
Launched in July 2012, SpotOn’s digital loyalty and marketing technology is currently used at over 6,000 businesses nationally, with more than 4 million consumers using the SpotOn smartphone app or loyalty card to access rewards and special offers at local businesses.
SpotOn will be demoing it’s new Reviews and Marketing Automation features for small businesses in the Technology Pavilion located in McCormick Place’s North Hall, booth #6772.
For more information, visit www.spoton.com/getstarted
SpotOn is reimagining the way businesses connect with their customers. Using SpotOn's tablet-based app and web dashboard, merchants now have an entirely new and simple way to connect with their customers using email, mobile, and social marketing. In just a few clicks, merchants can send beautifully-designed campaigns to their customers—anytime, from anywhere. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks SpotOn was founded by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL.