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Amanda M. Westbrooks
Amanda is a Boston-based content strategist. An award-winning foodservice B2B writer & tech-savvy geek, she specializes in covering the convergence of emerging technologies with restaurant business.
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6 Social Media Restaurant Marketing Trends
Restaurant marketing is constantly evolving—and with the increase in online ordering, reviews, and social media engagement, your online presence is critical to your bottom line. According to restaurant marketing agency MGH [https://www.mghus.com/lp/social-media-restaurant-survey], 45% of restaurant guests in the United States tried a restaurant because...
Efficient Technology Offers Real-Time Health Checks for Your Restaurant
Efficient technology can help you juggle the demands of your busy restaurant business. But is the technology you're using doing enough? You need technology that will help you tackle time-consuming tasks, such as online marketing and reputation management, inventory management, and employee scheduling. And it needs to give you better...
How an Automated Marketing Calendar Can Set You Up for Restaurant Success
As your guests fall back into their regular restaurant-going habits, you'll need to keep your marketing calendar in tiptop shape. Providing a great customer experience is still the name of the game, but how you promote your restaurant and communicate with guests has changed. Centralizing your outreach and customer data...
How Online Review Monitoring Can Help Restaurants Weather COVID-19—and Thrive After It
The COVID-19 pandemic has transformed consumer behavior in short order, and it's hitting the restaurant industry hard. But it's not all doom and gloom: expanding takeout and delivery options means diners can enjoy their favorite eateries from the comfort of their homes. With so many diners enjoying restaurant food at...
Why Food Trucks, Ghost Kitchens, and Pop-Ups Need an Online Presence
Food trucks, ghost kitchens, and pop-ups let restaurateurs extend their skills and businesses beyond their brick-and-mortar locations (and could help them keep their businesses going while their storefronts are limited by COVID-19 guidelines). But they also create a greater need for maintaining an online presence. According to Restaurant Business [https:...
