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Marketing 2 Keys to Connecting with Customers on Social Media in 2019

(3 min. read)

A new report released by Hootsuite identifies a drastic shift in how people use social media, in large part due to several social media scandals...

Analytics Analytics with SpotOn: Part 2 – Using Data to Optimize Marketing

(2 min. read)

You no longer need to be a statistical wizard to benefit from analytics. In fact, with new technology, analytics has become an invaluable tool for...

Analytics Analytics with SpotOn: Part 1 – Capturing Customer Data

(2 min. read)

If you have ever dismissed analytics because you thought it was too expensive or too hard to understand, you’re not alone. For many business...

Restaurants How to Minimize the Labor-to-Revenue Ratio for Your Restaurant

(3 min. read)

Labor costs can eat up a huge chunk of revenue for restaurants, but how much is too much? In order to figure that out, you first need to determine...

Small Business Infographic – The Importance of Employee Scheduling

(2 min. read)

When it comes to running a successful business, finding the right employees is only half the battle. You also need a system in place to retain...

Small Business 6 Steps to Turn Small Business Saturday Crowds into Loyal Regulars

(3 min. read)

The holiday season is officially upon us, and Small Business Saturday is a great occasion to not only have a bumper sales day, but also attract...

Restaurants 5 Restaurant POS Reports to Accelerate Revenue

(2 min. read)

Back in October, SpotOn announced the acquisition of EmaginePOS, a best-in-class point-of-sale solution specifically for restaurants. With that...

Payments How to Pick a POS System

(3 min. read)

Whether you’re starting a new business or thinking of upgrading your existing business, picking a new POS system is one of the most important...

Payments How to Avoid Force Authorization Payment Scams

(3 min. read)

When you run a customer’s credit card through your payment processing hardware, it might seem like not much is happening while you wait, but in...

Reviews How to Address Negative Reviews

(5 min. read)

One of the most powerful features of the SpotOn platform is the ability to manage your business’s online reviews. Not only can you see all your...

Small Business Are You Breaking the Law by Streaming Music at Your Business?

(3 min. read)

A recent Nielsen Music study of 5,000 small businesses discovered that 87% of business owners are illicitly playing music for customers at their...

Small Business Infographic – Customer Retention

(2 min. read)

When it comes to running a successful small business, attracting new customers is only half the battle. It’s equally, if not more, important to...

Small Business, Marketing How Your Business Can Give Back for Breast Cancer Awareness Month

(2 min. read)

October is Breast Cancer Awareness Month, and as a small business owner or manager, you’re in a unique position of leadership to make a huge...

Payments 4 Tips for Keeping Your Payment Transaction Rates Low

(2 min. read)

There are various factors that go into the rates your business is charged for accepting credit card payments. Many of these factors are beyond...

Marketing 5 Tips to Boost Customer Engagement on Social Media

(4 min. read)

When it comes to social media marketing for small businesses, getting ‘likes’ and ‘followers’ is relatively easy, but doing so does not...

Reviews Why Negative Reviews Aren't All Bad for Your Business

(2 min. read)

Study after study has shown that negative reviews of your business on sites like Yelp and TripAdvisor can turn new customers away, but the truth...

Small Business 5 Ways to Connect with Your Customers Digitally

(3 min. read)

Two new studies came out recently that show how critical it is for small and medium sized businesses to have a digital connection with customers....

Payments 4 Reasons Your Small Business Needs a Return Policy

(3 min. read)

Having to accept returns from customers can be a hassle, but it’s an unavoidable reality of running a small business. Some business owners try to...

Loyalty Offer Experiential Rewards to Boost Customer Loyalty

(2 min. read)

Loyalty rewards programs are a great way for small businesses to build and maintain a loyal customer base that visits often. This is a big deal...

Analytics How to Use Analytics to Turbocharge Your Marketing Efforts

(3 min. read)

New technology makes it easy to collect mass amounts of data about customers on everything from what they’re buying to what emails they’re...

Marketing 10 Small Business Marketing Ideas for Fall

(3 min. read)

Labor Day marks the unofficial start of fall, and for small business owners, the new season brings with it plenty of great marketing...

Small Business 4 Reasons to Give Customers a Way to Book Appointments Online

(2 min. read)

If your business relies on appointment scheduling, adding the ability for your customers to book appointments online can be a game changer....

Reviews Infographic – The Do's and Don'ts of Review Management

(4 min. read)

More so than ever before, customers are relying on online reviews to decide what to buy, where to eat, and what service providers to hire. As a...

Reviews "Unfilter" Hidden Positive Reviews on Yelp to Boost Your Score

(3 min. read)

Have you ever noticed a new review of your business pop up on Yelp, only for it to disappear a few days later? If so, you’re not alone. In fact,...

Small Business Announcing Our New Salon Software Solution

(1 min. read)

SpotOn is dedicated to providing valuable solutions for business owners, and our new Salon software does exactly that. Combined with our SpotOn...

Reviews How to Optimize Your Company Page on Review Sites

(3 min. read)

Whether you like it or not, consumers are going to read about your business on review sites like Yelp and TripAdvisor. That part is out of your...

Small Business 5 Tips for Work-Life Balance as a Small Business Owner

(3 min. read)

Running your own business can be a thankless job, and with the weight of success lying on your shoulders, it’s easy to get consumed by work. When...

Marketing IGTV Offers New Way to Connect with Customers

(2 min. read)

Instagram recently announced a new feature to their popular social media platform called IGTV. The new platform is designed specifically for...

Marketing Infographic – 5 Marketing Trends for Small Business Success

(2 min. read)

Consumers are constantly changing their habits. To make sure your marketing efforts are effective, stay on top of these five key trends.

Loyalty Is a Loyalty Rewards Program Right for Your Business?

(2 min. read)

The idea behind a loyalty rewards program is to offer incentives and rewards to trigger repeat visits from your customers. Study after study has...

Marketing 5 Steps to a Killer Marketing Calendar for Small Businesses

(2 min. read)

Running a small business doesn’t leave you with a lot of spare time, and it’s easy to let marketing fall by the wayside. When that happens,...

Analytics 5 Websites You're Already Using Where You Can Get Valuable Analytics on Your Business

(3 min. read)

Analytics is an invaluable tool to monitor your business’s long-term growth and determine what’s working and what’s not. For example, which of...

Payments 5 Ways You Pay to Accept Credit Cards

(4 min. read)

With consumers increasingly expecting the convenience of being able to pay with credit cards and mobile pay technology, it’s more important than...

Small Business 7 Tips for Taking Great Photos of Your Business

(3 min. read)

As the old saying goes, a picture is worth a thousand words, and for small businesses that’s never been more true than now, with consumers relying...

Payments Say Goodbye to Signatures for Credit Card Purchases

(3 min. read)

Signatures have been required for credit card purchases since credit cards first became a major thing back in the 1950s, but they’re about to...

Marketing Infographic – A 6-Step Guide to Small Business Marketing

(4 min. read)

Marketing is a continual challenge for small businesses, but it doesn't have to be difficult, particularly with new digital marketing tools. Use...

Reviews 4 Steps to Increase Your Yelp Score and Boost Revenue

(3 min. read)

A recent Harvard Business School study by Michael Luca found that independent restaurants experience a boost in revenue by 5 to 9 percent when...

Loyalty How to Convert Phone Orders into Loyalty Customers

(2 min. read)

Mama’s Pizza and Subs in Fredericksburg, Virginia gets 200 phone orders a week on average and was looking for a way to incorporate those customers...

Small Business 6 Pitfalls to Avoid as a Small Business Owner

(4 min. read)

Small business owners take on a lot of responsibilities. In fact, most times they’re like superheroes, dashing from one task to the next to ensure...

Payments Infographic – 7 Trends for the Future of Payment Processing

(2 min. read)

Make sure your business is prepared for the future of payments. This infographic shows 7 payment processing trends you can't afford to ignore,...

Payments 7 Hidden Payment Processing Fees to Look Out For

(4 min. read)

Partnering your small business with the right payment processing company is an important decision, so it’s important to be well-informed when...

Marketing Dads, Grads, and Memorial Day Marketing Ideas

(4 min. read)

The transition from spring to summer doesn’t get a lot of press, but this time of year is actually an underutilized opportunity to connect with...

Marketing The SpotOn Business Dashboard App

(3 min. read)

You can’t be at your business 24/7, but now your business can always be with you thanks to the SpotOn Business Dashboard app for iOS and Android....

Payments Press Release: SpotOn Adopts Verifone Carbon with Connect

(2 min. read)

SpotOn is excited to announce today a new agreement with Verifone. You can read the full press release on the Verifone website or keep reading...

Marketing Why You Need to Send Email Marketing Deals

(3 min. read)

There are a lot of ways to reach customers, but a recent consumer survey conducted by Adobe indicates that email marketing should be your #1...

Loyalty Infographic – 9 Reasons to Invest in Customer Loyalty

(3 min. read)

It's more important than ever for small businesses to invest in customer loyalty. These statistics show exactly why. Share this Image On Your Site

Loyalty 5 Mistakes to Avoid with Your Loyalty Program

(3 min. read)

Studies have shown that if you increase your customer retention rate by just 5 percent, your profits will grow by 25 to 95 percent. Offering a ...

Reviews Top 5 Review Sites Where You Absolutely Must Claim Your Business Page

(2 min. read)

Small businesses can no longer afford to ignore online reviews, not with 92% of consumers reading them on a regular basis on sites like Yelp,...

Payments SpotOn Versus Clover: There’s No Comparison

(1 min. read)

Clover is a widely-used brand of payment hardware, and here at SpotOn, merchants frequently ask us how SpotOn’s platform compares to Clover’s...

Marketing What Are the Best Times to Post on Social Media

(2 min. read)

There have been numerous recent studies on how and when people spend time on social media channels, including Facebook, Twitter, and Instagram....

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