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Marketing 99 Reasons to Email Your Customers This Week & Every Week

(3 min. read)
It’s National Email Week, a great reminder that you should be emailing your customers on a regular basis. Why? Because year after year, studies...
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Loyalty 3 Quick Tips to Refresh Your Loyalty Program

(2 min. read)
Loyalty reward programs are a proven vehicle for promoting repeat visits from customers, but even the best loyalty programs need to be refreshed...
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Infographics Infographic – 8 Reasons Businesses Should Use SMS Appointment Reminders

(2 min. read)
“Mobile phones are the future of how businesses will connect with their customers—from payments to marketing campaigns, online ordering,...
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Marketing Avoid These 5 Social Media Pitfalls

(2 min. read)
Social media is a powerful marketing tool that gives small and medium businesses an affordable way to directly engage customers and grow...
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Restaurants 3 Restaurant Customer Trends to Prepare for Right Now

(2 min. read)
The National Restaurant Association will be hosting its annual show in Chicago this weekend, spanning three days from May 18 through May 21. In...
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Small Business , Infographics Infographic – 5 Reasons You Should #ShopLocal

(3 min. read)
In 2018, there were 30.2 million small businesses in operation in the United States, accounting for 99.9% of all businesses in the country. Small...
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Small Business 5 Ways to Make the Most of National Small Business Week 2019

(2 min. read)
National Small Business Week is nearly upon us, taking place from May 5th – May 11th this year. This weeklong event has been celebrated for over...
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Marketing 4 Easy Spring Marketing Campaigns

(2 min. read)
Spring is officially here, and as the weather begins to warm up, people are antsy to get outside, go shopping, and eat at their favorite...
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Reviews 4 Steps to Improving Your Online Reputation

(3 min. read)
A core component of the SpotOn platform that we provide to all businesses who partner with us is online review monitoring. In short, our review...
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Marketing Spring Guerilla Marketing Ideas

(3 min. read)
Traditional marketing techniques such as offering deals, sending marketing emails, and running customer loyalty programs remain popular year after...
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Small Business , Infographics Infographic – The Ultimate Tax Preparation Checklist for SMBs

(3 min. read)
Tax season is frustrating and stressful for one and all, but as a small business owner, it is also a great time to review your business and...
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Payments Visa, Mastercard Announce Rate Increases

(1 min. read)
A few weeks ago, The Wall Street Journal broke the news that two of the major credit card brands, Visa and Mastercard, plan on raising their fees...
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Payments Create a Unique Customer Experience by Getting out from Behind the Counter

(2 min. read)
The traditional way of taking payments from customers at many business types—including retail, quick serve restaurants, and various service...
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Restaurants 4 Ways to Boost Foot Traffic for Your Restaurant

(3 min. read)
There’s no perfect recipe for operating a restaurant successfully, but one key ingredient is getting a high volume of customers in the door. ...
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Small Business 3 Ways to Get New Customers to Book Appointments

(3 min. read)
When your business relies on booking a steady flow of client appointments, keeping your loyal customers coming back on a regular basis is a huge...
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Loyalty Getting Creative with Loyalty Rewards to Boost Customer Retention

(3 min. read)
Whether you’re launching a new loyalty rewards program or have an existing program you haven’t overhauled in a while, it’s worth putting the time...
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Infographics Infographic: 7 Ways to Engage Your Employees in 2019

(3 min. read)
As a business owner, it’s important to put the customer first, but equally important is making sure your employees are engaged, meaning they feel...
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Small Business Why Your Business Needs a Modern Website

(3 min. read)
It’s 2019 and it would be easy to assume that businesses everywhere are using the internet to connect with customers, but a recent ...
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Marketing 4 Tips for Creating a Winning Marketing Strategy in 2019

(4 min. read)
January and February can be slow months for many businesses as consumers tighten their belts following the holidays. It's important to utilize...
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Reviews Why You Should Be Reading Your Competitors' Negative Reviews

(3 min. read)
It’s important to make a habit of monitoring reviews of your own business for a couple of reasons: 1) bad reviews on sites like TripAdvisor and...
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Payments Going Cashless in 2019

(5 min. read)
With the new year upon us, it’s a great time to assess your business plan and implement any changes that can lead to increased profitability. One...
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Small Business Happy New Year 2019

It's a new day and a new year. From everyone at SpotOn, we wish you good tidings and a prosperous 2019 for your business. Remember, we are here to...
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Small Business Merry Christmas!

Whether you're home with your  loved-ones or if today is just another day at work running your business, SpotOn would like to wish you a very...
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Marketing Happy Holidays from SpotOn!

(1 min. read)
The holidays are upon us, and from everyone here at SpotOn, we would like to wish you a very happy holiday season. We know it's a busy time of the...
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Marketing 2 Keys to Connecting with Customers on Social Media in 2019

(3 min. read)
A new report released by Hootsuite identifies a drastic shift in how people use social media, in large part due to several social media scandals...
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Analytics Analytics with SpotOn: Part 2 – Using Data to Optimize Marketing

(2 min. read)
You no longer need to be a statistical wizard to benefit from analytics. In fact, with new technology, analytics has become an invaluable tool for...
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Analytics Analytics with SpotOn: Part 1 – Capturing Customer Data

(2 min. read)
If you have ever dismissed analytics because you thought it was too expensive or too hard to understand, you’re not alone. For many business...
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Restaurants How to Minimize the Labor-to-Revenue Ratio for Your Restaurant

(3 min. read)
Labor costs can eat up a huge chunk of revenue for restaurants, but how much is too much? In order to figure that out, you first need to determine...
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Small Business , Infographics Infographic – The Importance of Employee Scheduling

(2 min. read)
When it comes to running a successful business, finding the right employees is only half the battle. You also need a system in place to retain...
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Small Business 6 Steps to Turn Small Business Saturday Crowds into Loyal Regulars

(3 min. read)
The holiday season is officially upon us, and Small Business Saturday is a great occasion to not only have a bumper sales day, but also attract...
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Restaurants 5 Restaurant POS Reports to Accelerate Revenue

(2 min. read)
Back in October, SpotOn announced the acquisition of EmaginePOS, a best-in-class point-of-sale solution specifically for restaurants. With that...
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Payments How to Pick a POS System

(3 min. read)
Whether you’re starting a new business or thinking of upgrading your existing business, picking a new POS system is one of the most important...
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Payments How to Avoid Force Authorization Payment Scams

(3 min. read)
When you run a customer’s credit card through your payment processing hardware, it might seem like not much is happening while you wait, but in...
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Reviews How to Address Negative Reviews

(5 min. read)
One of the most powerful features of the SpotOn platform is the ability to manage your business’s online reviews. Not only can you see all your...
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Small Business Are You Breaking the Law by Streaming Music at Your Business?

(3 min. read)
A recent Nielsen Music study of 5,000 small businesses discovered that 87% of business owners are illicitly playing music for customers at their...
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Small Business , Infographics Infographic – Customer Retention

(2 min. read)
When it comes to running a successful small business, attracting new customers is only half the battle. It’s equally, if not more, important to...
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Marketing , Small Business How Your Business Can Give Back for Breast Cancer Awareness Month

(2 min. read)
October is Breast Cancer Awareness Month, and as a small business owner or manager, you’re in a unique position of leadership to make a huge...
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Payments 4 Tips for Keeping Your Payment Transaction Rates Low

(2 min. read)
There are various factors that go into the rates your business is charged for accepting credit card payments. Many of these factors are beyond...
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Marketing 5 Tips to Boost Customer Engagement on Social Media

(4 min. read)
When it comes to social media marketing for small businesses, getting ‘likes’ and ‘followers’ is relatively easy, but doing so does not...
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Reviews Why Negative Reviews Aren't All Bad for Your Business

(2 min. read)
Study after study has shown that negative reviews of your business on sites like Yelp and TripAdvisor can turn new customers away, but the truth...
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Small Business 5 Ways to Connect with Your Customers Digitally

(3 min. read)
Two new studies came out recently that show how critical it is for small and medium sized businesses to have a digital connection with customers....
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Payments 4 Reasons Your Small Business Needs a Return Policy

(3 min. read)
Having to accept returns from customers can be a hassle, but it’s an unavoidable reality of running a small business. Some business owners try to...
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Loyalty Offer Experiential Rewards to Boost Customer Loyalty

(2 min. read)
Loyalty rewards programs are a great way for small businesses to build and maintain a loyal customer base that visits often. This is a big deal...
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Analytics How to Use Analytics to Turbocharge Your Marketing Efforts

(3 min. read)
New technology makes it easy to collect mass amounts of data about customers on everything from what they’re buying to what emails they’re...
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Marketing 10 Small Business Marketing Ideas for Fall

(3 min. read)
Labor Day marks the unofficial start of fall, and for small business owners, the new season brings with it plenty of great marketing...
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Small Business 4 Reasons to Give Customers a Way to Book Appointments Online

(2 min. read)
If your business relies on appointment scheduling, adding the ability for your customers to book appointments online can be a game changer....
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Reviews , Infographics Infographic – The Do's and Don'ts of Review Management

(4 min. read)
More so than ever before, customers are relying on online reviews to decide what to buy, where to eat, and what service providers to hire. As a...
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Reviews "Unfilter" Hidden Positive Reviews on Yelp to Boost Your Score

(3 min. read)
(Updated: 5/28/2019) Have you ever noticed a new review of your business pop up on Yelp, only for it to disappear a few days later? If so, you’re...
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Small Business Announcing Our New Salon Software Solution

(1 min. read)
SpotOn is dedicated to providing valuable solutions for business owners, and our new Salon software does exactly that. Combined with our SpotOn...
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Reviews How to Optimize Your Company Page on Review Sites

(3 min. read)
Whether you like it or not, consumers are going to read about your business on review sites like Yelp and TripAdvisor. That part is out of your...
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