Sarah Greesonbach is a business writer and writing teacher specializing in B2B technology, HR, and marketing.
Have you ever put yourself in your customers' shoes when it comes to auto body shop invoicing and costs? Many customers find it difficult to plan for the unexpected, especially when "the unexpected" affects your mode of transportation in the form of a fender bender or that necessary but hard-to-remember...
For many small businesses, third-party providers were a lifeline at the start of 2020. Different types of delivery platforms helped grocery and retail businesses pivot to meet customer demand for delivery, curbside, and online ordering practically overnight. But there's a hidden downside to these seemingly miraculous apps—you don't own...
As the COVID-19 pandemic winds down across the country and around the world, customers are flocking back to in-person shopping. You might be eager to ramp up in-store activity at your small business again—but you're also looking to do so safely. Bringing customers back into the store comes with...
A good loyalty program can bring significant benefits to a small business. Here's how to build one to nurture customer loyalty.
Many auto businesses have kept the same processes in place for decades. But times have changed — and so have customer expectations when it comes to their auto shop experience. In order to be found, trusted, and chosen by today's consumers, automotive businesses must provide customers with a fast, productive, and...
You might not be in the technology business, but if you serve customers, you're competing with the convenient, personalized customer experiences offered by conglomerates like Amazon and Apple. Forbes [https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/22/what-the-amazon-effect-means-for-retailers/?sh=3ca163f12ded] calls this the Amazon effect, and it has a...
