San Francisco, CA — April 24, 2025 — SpotOn, a leading restaurant technology provider, is bringing its mission to life ahead of the 2025 National Restaurant Association Show with the launch of its boldest brand campaign yet: Knowledge + Community = Profit. At a time when independent restaurants are navigating economic headwinds and an uncertain consumer, SpotOn is showing up with more than just technology. The campaign serves as a rallying cry for the industry, emphasizing that profitability requires practical tools, actionable insights, and strong connections between operators. From restaurateur-led meetups and peer-shared playbooks to hands-on financial resources and smart new innovations, SpotOn is offering real support to all restaurants—clients and non-clients alike.

“At SpotOn, we believe in technology that works the way restaurants work—but also in backing it with something bigger: people who care,” said Kevin Bryla, Chief Marketing Officer at SpotOn. “This campaign is about lifting up the entire industry with knowledge and community that make real-world profit possible.”

Bringing the Campaign to Life at the National Restaurant Association Show

The Knowledge + Community = Profit campaign will come to life at the 2025 National Restaurant Association Show through activations, education, and networking opportunities designed to support and connect restaurant operators.

  • Booth Experience (North Hall, Booth #6045): Attendees will have the opportunity to explore SpotOn’s technology, connect with real operators, and engage in meaningful peer-to-peer conversations. Activations include apron and tote bag embroidery, live demos, office hours with SpotOn Restaurateur in Residence, and networking for restaurant leaders to exchange insights and spark new collaborations.
  • Tech Talk at the Innovation Theater (Monday, May 19 10:30am CT): SpotOn will host "Strength in Numbers: Building a Financially Savvy Restaurant Community," a panel discussion featuring restaurateurs Amy Hom (Barcelona Wine Bar) and Jonathan Gillespie (Adalina). The session, moderated by Maddy Shannon, SpotOn’s Head of Product Strategy, will offer strategies to empower teams and boost long-term profitability across the industry. The three will host a networking hour at Booth #6045 immediately following the session for operators to connect, swap insights and spark new opportunities.
  • Campaign Signage & Video: Campaign messaging will be prominently featured throughout the venue, including the escalators and Innovation Theater. SpotOn’s manifesto video—focused on the shared mission to support the restaurant community—will play ahead of every Innovation Theater session.

Delivering on the Promise

Knowledge

SpotOn is committed to equipping independent restaurants with the financial and operational know-how they need to succeed. Through real-world playbooks, customizable templates, and an upcoming AI-powered assistant, SpotOn is turning insights into action. These tools help restaurant operators make smarter decisions faster—from tracking margins and managing labor costs to optimizing menus and navigating financing. Educational resources include:

These resources are freely available to all restaurant operators—not just SpotOn clients—empowering them to better understand their numbers and improve their bottom line.

Community

SpotOn believes no restaurant should operate in isolation. Through monthly operator meetings, local events, and industry partnerships, SpotOn is helping restaurateurs learn from one another and build collective strength. From California to New York, these gatherings serve as hubs of collaboration and mentorship, creating a stronger, more resilient restaurant community. SpotOn also proudly supports nonprofit partners and advocacy organizations like the Texas Restaurant Association and the New York State Restaurant Association that are working to uplift hospitality workers and build a more sustainable industry.

Access

SpotOn is making its educational tools and community events widely available—via its website, social media, email newsletters, and live events—so that operators across the country can benefit from shared knowledge and connection. Whether it's through blog content, downloadable templates, or future-forward conversations at the NRA Show, the campaign ensures that independent operators don’t just get tools—they get a partner that genuinely cares.

The Knowledge + Community = Profit campaign will continue throughout the NRA Show and into the months ahead, with new resources, activations, and ways for operators to join the conversation and access support—regardless of whether they use SpotOn products.

“Running a restaurant is hard enough,” added Bryla. “We’re here to make it a little easier—and a lot more profitable—for everyone.”

For more information, visit spoton.com/NRA2025 or stop by Booth #6045 at the National Restaurant Association Show in Chicago, May 17–20.

About SpotOn

SpotOn is one of the leading software and payment companies providing the technology and support that helps local businesses—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. For more information, visit www.spoton.com. 

###

Media Contact:

Megan Palmer
mpalmer@spoton.com
410-262-7349

Get a demo - Restaurant
Share this post