SAN FRANCISCO — January 27, 2026 — SpotOn, a leading restaurant technology company, today revealed the details of its “Built in the Bay” hospitality zone at Guy Fieri’s Flavortown Tailgate —a Bay Area-forward activation bringing the spotlight to game-day menus created exclusively for Super Bowl weekend by some of the region’s most recognized independent restaurants.
Built in the Bay is designed to celebrate what the Bay Area does best: big flavors, bold culinary identities, and local operators who power a community-driven commerce engine. For SpotOn, it’s also personal—SpotOn was built in the Bay, and it continues to invest in independent restaurant growth and local business success by helping operators run profit-first, high-volume service with a frictionless guest experience.
Demand With Purpose: Powering Local Economies
Super Bowl weekend is one of the strongest high-intent moments of the year for restaurants and bars—when guests are actively deciding where to watch and what to order, and operators feel the game-day traffic surge across dine-in and off-premise. According to the Bay Area Host Committee, Super Bowl LX is estimated to bring between $360 million and $630 million to the regional economy, a meaningful lift for local small business and restaurants. Food demand follows the same pattern. In 2025, total consumers were estimated to hit a record $18.6B in spending with 80% spent on food and beverage—a clear indicator of Super Bowl weekend’s potential impact for bars and restaurants.
“Super Bowl weekend creates a demand spike where online ordering volume jumps, waitlists tighten, and payment volume spikes hit fast,” said Kevin Bryla, Chief Marketing Officer of SpotOn. “Built in the Bay is about putting the Bay Area’s independent restaurants at the center of the moment—revealing menus made for the Big Game, and showing what it looks like when great food is backed by operational efficiency, real-time reporting, and technology that keeps service moving.”
Built in the Bay Menu Reveal: Bay Area Game-Day Dishes
Each participating restaurant will bring their fan-favorites to SpotOn’s Built in the Bay hospitality zone at Guy’s Flavortown Tailgate.
China Live
China Live will offer fans a taste of Chef George Chen’s award-winning Chinese cuisine featuring Char Siu BBQ Pork “Dutch Crunch” Baked Buns, Shrimp & Scallop Shumai Dumpling, Peking Duck Fat Popcorn, and Broken Fortune Cookies & Dark Chocolate.
Palm House
Known for its tropical food and vacation-inspired drinks, Palm House will serve up fan-favorite cocktails Palmade , their take on vodka lemonade with fresh raspberries and Crisp Air a vibrant tequila and Aperol cocktail that balances herbal rosemary with tropical, locally-sourced passion fruit puree.
Slanted Door
Slanted Door has been raising the bar for Vietnamese cuisine since 1995. Founded by the late Chef Charles Phan, whose quest for the perfect bun dough—not bleached white and with chewy texture—led to a customer favorite, the steamed bun. Slanted Door will offer Chicken & Shiitake Steamed Buns filled with chicken, shiitake mushrooms, onions, scallions; Vegetarian Mushroom & Glass Noodle Buns with wood ear mushrooms, cellophane noodles and cabbage; and Grilled Lemongrass Pork Sausages with banh hoi, pickled fresno chiles & scallion oil.
Tacolicious
Tacolicious will feature a line-up of their Mexico-City-inspired tacos including Guajillo Braised Beef with chipotle, cumin, mexican oregano; Coca-Cola Braised Carnitas, Shot-and-a-Beer Braised Chicken with anchos, chipotle; and the vegan-friendly Abbot's Plant-Based "Chorizo" Potato with cilantro, onions.
Waterbar
One of the Bay Area’s premier dining destinations, Waterbar will serve up signature cocktails including the Touchdown Punch a riff on pisco punch with pineapple gum and lemon, a tequila-based Candlestick Sunset with blood orange and grenadine, Cup-Of-Joe a tropical riff on the espresso martini with coconut rum and chocolate bitters, and a zero-proof Flower Power, featuring hibiscus, elderflower and lime.
World Wrapps
Fans will find a menu of global, healthy, craveable options from World Wrapps featuring a Thai Chicken Wrapp with rainbow slaw, crispy shallot, peanut sauce; Argentina Chimichurri Steak Wrapp with brown rice, quinoa, red leaf lettuce, pickled onion, garlic aioli, herb chimichurri, Chinese Chopped Chicken Salad with crispy rice noodles, toasted almonds, and asian dressing and a Side Greek Salad with cherry tomato, cucumber, feta, sweet peppers, kalamata olive, pickled onion, greek dressing.
Local restaurants vs. national chains: a Main Street moment
Built in the Bay is a reminder that peak cultural moments don’t have to belong to national chains. When fans choose independent restaurants and local bars, they fuel small business resilience, strengthen Main Street businesses, and keep dollars circulating through local neighborhoods. That’s SpotOn’s commitment to local business: helping independent operators compete—and win—on the days that matter most. For those looking for ways to get a taste of the Built in the Bay, SpotOn has a “Where to Eat” guide on its website featuring Built in the Bay restaurants.
“Super Bowl weekend puts us in front of a new wave of guests, and Built in the Bay gives Palm House a high-visibility way to connect with them,” said Benson Wang, Owner of Palm House. “It’s not just about one weekend of sales. It’s about introducing more people to what we do, supporting independent restaurants, and turning that moment of discovery into long-term regulars.”
With Built in the Bay, SpotOn is supporting the Bay Area’s iconic independent restaurants in turning game-day guests into long-term loyalty. It’s SpotOn’s celebration of local flavor and a commitment to the Bay Area independent operators powering the community game-day economy, one order at a time.
About SpotOn
SpotOn is one of the leading software and payment companies, providing the technology and support that helps local businesses—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. For more information, visit www.spoton.com.
Media Contact:
Megan Palmer, SpotOn
MPalmer@spoton.com
410-262-7349
Media Resources
