SAN FRANCISCO — December 6, 2023 —  Doron Friedman is thrilled to announce Isla Vista’s own IV Bagel Café and IV Pizza Pub have earned prestigious recognition in Spoon University's Spoon Choice Awards. For the second time, IV Bagel Café earned a spot on The Best College Town Breakfast Spots list, while IV Pizza Pub received the title of The Best College Town Pizzerias in its first year in business.

A UC Santa Barbara student favorite, IV Bagel Café prides itself on preserving the time-honored tradition of bagel making, utilizing an East Coast Kosher Bagel Bakery recipe. The process involves handcrafting the dough, boiling it, seeding the bagels on two-by-fours, and baking them in a fire-based rotating oven. In an era where convenience often trumps tradition, IV Bagel Café remains committed to using high-quality ingredients, eschewing preservatives, and upholding the labor-intensive methods that set it apart.

“The past two years have been the hardest two years for IV Bagel Café with dough prices doubling, egg prices tripling, and dairy prices skyrocketing, but we still stay true to our roots of the highest quality ingredients, no preservatives, and baking the old fashion way,” said Friedman. “Winning this award truly makes us feel that all the hard work is worth it.”

Adding to the celebration, IV Pizza Pub, a relative newcomer with just a year under its belt, has received the title of Best Pizza in College Towns nationwide. The achievement is especially noteworthy given the restaurant's relatively short existence. The unexpected venture into the pizza business by the Friedman family resulted from a desire to support the community after the closure of the beloved Pizza My Heart in Isla Vista. Friedman acquired the company, retained its skilled bakers, and launched IV Pizza Pub in order to keep another New York-style restaurant with a surfer vibe in Isla Vista. The award-winning pizzas are hand-tossed with homemade sauce and the best ingredients, including excellent vegan choices. With seven big-screen televisions, a Bose Sound System, great pizza, and great drinks, there is no better place in IV, Goleta, or Santa Barbara to watch sports and eat fantastic food.

“Owning a restaurant is not for the faint of heart, especially in the last few years,” said Friedman. ”Seeing IV Bagel Café and IV Pizza Pub recognized by our customers nationally makes all the hard work worth it.”

The two restaurants not only serve the community with delightful food and beverage options but are piloting restaurant technology to solve challenges plaguing the industry nationwide. As Chief Innovation Officer of SpotOn, a leading restaurant software and payments provider, Friedman uses his restaurants as a testing ground for many of SpotOn’s latest innovations to address some of the industry's most significant challenges. With such a labor-intensive process and skyrocketing food costs, Friedman has offset his food labor costs with SpotOn technology that allows the restaurant to cut costs and drive revenue. These advancements are crucial for independent restaurants to protect their bottom line in an increasingly competitive and costly operating environment. 


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Doron Friedman

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