Breakfast is universal. Rickey Booker, CEO and co-founder of Breakfast Brothers, has known this since he was selling chicken and waffles from a little black food trailer behind a nightclub. He’d move from nightclub to nightclub, taking the foot traffic with him. Even night owls love breakfast food.
So Breakfast Brothers expanded.
Booker has always had an entrepreneurial spirit, from his first childhood gig procuring apples for a neighbor who would pay 10¢ per apple and turn them into pies. Booker started subleasing kitchens, testing his theory that it was his food drawing a crowd. Then came the first Breakfast Brothers food truck, and eventually a small 1,000 sq foot restaurant for dine-in.
Booker chalks up Breakfast Brothers’ growth to quality and consistency. The recipes and high standards have stayed the same since the little black trailer days. Over time, he’s built a brand. Guests can take home Breakfast Brothers syrup, waffle mix, mugs, and merch.
A brand becomes hype. You build around the hype. People come just to see what the hype is about and if the food is really good, it's not hype anymore.
But new locations, branded merchandise, popups at the Texas Rangers’ stadium don’t happen overnight. Booker has always had the plan to scale. So when his previous point-of-sale provider, Toast, wasn’t serving that goal, he went looking for other options.
On the journey from cook to CEO, Booker learned the restaurant point-of-sale is not just about taking payments. It’s the control center of the whole restaurant. And it’s about more than having a tech provider. It’s about having a tech partner, which is exactly why Breakfast Brothers decided to switch to SpotOn. As Breakfast Brothers grew and Booker leaned on his management team, he saw the value in POS reporting and AI-powered profitability analysis that ensures everyone, across all locations, is on the same page.
While AI-powered tools may be new, it’s not the first rodeo for the Breakfast Brothers management team. Many of Booker’s managers have stuck with him since the little black food trailer days. At Breakfast Brothers, managing a restaurant isn’t checking boxes and approving timecards. Booker empowers his team to make strategic decisions on what menu items to highlight and how to build a team that delivers on the guest experience. SpotOn tools help Breakfast Brothers managers set goals and monitor progress. Multiple locations, everyone on the same page.
Thanks to Profit AI, Booker saw that mimosa sales were down 30%. He alerted his managers, who discovered servers weren’t upselling mimosas like the week before. They helped right the ship, incentivizing servers and coaching on upsell tactics.
Partnering with SpotOn means Booker can track and reach his goals, spend less time on admin, and get the support he needs to grow into new locations. But the best outcome has been creating a community space where guests know the food is consistently delicious and the hospitality is warm. The ability to pay a check quicker thanks to mobile pay and review is useful but, as Booker sees it, the high quality service turns guests into regulars. That, plus a generous serving of maple syrup.
