Consumers are constantly changing their habits. To make sure your marketing efforts are effective, stay on top of these five key trends.

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1. Customers Want Video

• The video streaming market is on track to become a $70.5 billion industry by 2021.
• 90% of users say that product videos are helpful in the decision process.
• Including video on a landing page can increase conversion by 80%
• Facebook reports that users spend more than 3x more time watching a live video vs. pre-recorded video.

2. Make Sure You're Mobile Optimized

• According to Google, websites will now be indexed based on the mobile site and not the desktop site.
• Mobile speed matters. Think With Google found that if a page's loading times goes from 1 to 5 seconds, the bounce rate goes up by 90%.
• Consumers these days are spending more time on their smartphones than any other devices. In fact, 80% of social media content is viewed from a mobile device.

3. Be Prepared to Pay for Social Media Ads

• Social media advertising revenue is forecast at 51.3 billion USD this year.
• Nearly 48% of American social media users say Facebook was the last platform on which they made a purchase.

It's Not All Good News

• According to Facebook's latest quarterly report, the average price per ad increased 39% but the number of ad impressions served only increased 8%.
• According to Twitter's quarterly report, cost per engagement was down 28%, while ad engagement was up 69%.

4. Instagram is the Place to Be

• Vertical videos are trending since the launch of IGTV.
• Users spend 28 minutes per day on Instagram, on average.
• More than 150 million users have a conversation with businesses through Instagram Direct each month. One third of those messages start with an Instagram Story.
• In fact, 1 in 5 organic Instagram Stories yields at least one direct message from a consumer.

5. Find Influencers

• 94% of those who used influencer marketing believe it's an effective strategy.
• Sharing content through influencers increases conversions 3 - 10x.
• 49% of Twitter and Instagram users rely on influencer recommendations.

Sources

• https://www.impactbnd.com/blog/infographics-for-starting-digital-marketing-in-2018
• https://www.socialmediatoday.com/news/9-mobile-marketing-trends-you-need-to-know-for-2018-infographic/523621/
• https://therainmakerinstitute.com/top-8-digital-marketing-trends-2018-infographic/
• https://sproutsocial.com/insights/social-media-trends/
• https://medium.com/online-marketing-institute/top-social-media-trends-of-2018-an-infographic-6c74f9a17af9
• https://www.martechadvisor.com/articles/interactive-marketing/32-video-marketing-trends-in-2018-that-every-brand-needs-to-know/
• https://blog.hootsuite.com/social-media-advertising-stats/