A southern restaurant sees profits go north.
How 11th and Bay maximized their table turns to boost revenue.
- Business Name11th & Bay Southern Table
- IndustryRestaurants & hospitality, fine dining
- LocationColumbus, Georgia
Owner Mike Harrell brings southern cuisine and hospitality to Columbus, Georgia with his restaurant, 11th and Bay. By implementing SpotOn Reserve, he can turn more tables and generate more sales, along with higher server incomes.
After multiple reservations systems had let him down, Mike Harrell was looking for a platform where his guests could easily book reservations online. He also was hoping to consistently fill the third table turn to break his revenue barrier.
With data from SpotOn Reserve, Harrell could determine the most efficient table turn times and control the pace of the evening. Along with fairly distributing tables to servers, the reservation solution also optimized seating to increase profits by 28%.
increase in table turns
increase in weekend sales
increase in servers' annual income