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An iconic Detroit seafood restaurant turns dessert data into revenue

Guests seated at the bar at Joe Muer

Manual reports, blind spots

Across a fast-growing, family-run restaurant group, managers had no easy way to see which menu items, events, or shifts actually drove sales. Staffing decisions came down to guesswork, food cost crept up unnoticed, and there was no clear read on which dishes deserved a spot on the menu.

Sharper data, sharper menu

Now managers get to-the-minute sales reports and forecasts that show exactly how events and shifts move the needle. That insight helped the team streamline closing staffing, swap a printed dessert menu for a rolling dessert cart, and flag underperforming dishes before they quietly ate into food costs.

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Key results

  • 18%

    increase in dessert sales

  • 20%

    less time spent on payroll

  • 10%

    increase in online order volume

SpotOn reporting dashboard on a phone at Joe Muer
Reporting

“Reporting has had the biggest impact. For example, doing a dessert cart versus a menu, we saw an 18% increase in dessert sales.”

Dominic Vicari
Operating Partner, Joe Vicari Restaurant Group
Terry Martin, General Manager of Joe Muer Bloomfield Hills, at the host stand near a POS terminal
Scheduling

“By using SpotOn, we track labor quicker and easier, and look at sales trends to schedule accordingly — so we’re not wasting money.”

Terry Martin
General Manager, Joe Muer Bloomfield Hills
Dominic Vicari, Operating Partner of Joe Vicari Restaurant Group, smiling in a professional headshot
Online ordering

“Online ordering with SpotOn has been seamless. We’ve increased about 10 to 15% of our overall volume because of it.”

Dominic Vicari
Operating Partner, Joe Vicari Restaurant Group

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