10 Small Business Marketing Ideas for Fall

Labor Day marks the unofficial start of fall, and for small business owners, plenty of great marketing opportunities.

9 months ago   •   6 min read

By Ariel N. Banayan

The time after Labor Day marks the unofficial start of fall, and for small business owners, the new season brings with it plenty of great marketing opportunities. To help get you started, here are 10 easy fall marketing ideas to engage your customers with promotions and make the most of the upcoming festivities this fall season.

1) Bid summer goodbye.

Creating an announcement to acknowledge the changing season is a great way to get more customers through the door. In an announcement, you can connect your brand and services to the upcoming fall season by offering discounts on all those summer specials—be sure to emphasize some urgency to get one last discount before your fall product line or menu kicks in. You can even announce these end-of-season fall specials with marketing emails and deals, and on your social media accounts.

Don't forget that you can also utilize your online presence to help garner in more customers and maximize your potential for profits. Learn more by downloading our free playbook guide.

2) Promote gift cards.

Gift cards are great for any season, especially since they give customers another flexible way to pay. Any business can capitalize on the potential for gift cards by having them available for sale at the checkout counter. Presenting gift cards as an easy purchasing alternative lets your customers know that the gifting season isn’t too far away.

Through SpotOn’s POS systems for restaurants and retail, customers can easily use gift cards as another way to pay, alongside other different payment options like Apple Pay and Google Pay. If you run a restaurant, you can even integrate QR codes to help give power to your guests and streamline the customer experience so your staff can work without headache or worry.

3) Participate in local events.

A man holding a beer glass pulls a lever down to pour beer.
Photo by Louis Hansel / Unsplash

With fall themed festivals just around the corner, there are bound to be some events in your area worth participating in. Whether it be Oktoberfest, Harvest festival, or a Halloween celebration, you could set up a booth or even become a sponsor to help bring extra visibility for your brand and business, all while racking in some profit from curious locals.

4) Celebrate new holidays.

Bowl of tortilla chips next to smaller bowl of guacamole and pico de gallo.
Photo by Juan Manuel Giraldo Grisales / Unsplash

Along with celebrating conventional holidays like Labor Day and Thanksgiving, promote social media-friendly holidays that can be tied to your business, like Guacamole Day (September 16), International Coffee Day (October 1), or National Dessert Day (October 14). It doesn’t matter if you own a salon, gym, or a hardware store. These promotions make customers excited for your special deals and offers related to that holiday, while also gaining a decent boost in social media.

5) Have a photo contest.

Amplify your social media presence with a #CustomHashtag and unique giveaway. All you need to do is ask customers to take pictures of how they celebrate the holidays with their family and upload them on Instagram using your #CustomHashtag.

Here are some popular hashtag ideas that can help spread awareness to your fall marketing ideas this season. Be sure to incorporate them to also boost your social media presence:

  • Pumpkin spice is an iconic flavor that really captures the taste of fall for many customers, so incorporating anything involving pumpkins as a hashtag can really boost outreach.
  • Another great hashtag can involve falling leaves or anything associated with the change of the season. Some social media sites even let you include an emoji in your hashtag. On Instagram for example, you can post a photo with the hashtag, #🍂coffee, to help get customers excited for a fall promotion.

A small social media campaign will not only help bring more traffic to your social accounts but will also make your brand more memorable to customers. From there, you can get a decent social media presence and tags that get your brand out there in the digital world.

6) Run a cross-promotional activity.

Fall weekends are a great time to team up with other neighborhood businesses and run a cross-promotional campaign. Host a pop-up event with businesses that have products or services different from yours, and combine your resources and marketing efforts. This will result in more business and exposure for everyone involved. And with SpotOn’s mobile payment solutions, you can bring a store front to any location for any occasion.

7) Hand out themed giveaways.

Large sign spelling out GIVEAWAY
Photo by Don Agnello / Unsplash

Fall marks the start of football season and school, as well as the end of summer. It’s the perfect season to give out themed giveaways like backpacks, caps, or even tickets to a local game. The execution can be as simple as asking customers to sign up for your rewards program through SpotOn Loyalty and picking a winner at random at the end of each week.

8) Promote limited-time offers.

Time-sensitive deals like one-day flash sales are always popular among customers, so make sure to conduct one such event this fall season. You can even include a time-sensitive email announcement with a flashy headline to catch the attention of loyal customers aching for a good deal.

9) Friends & family discounts.

Fall is about friends and family coming together and relaxing as Thanksgiving inches closer and closer. Use this holiday as an opportunity to get more families through your doors by providing offers that can be redeemed by groups. One fall promotional idea, if you run a salon or spa, is to offer a mother-daughter discount on specific salon treatments like manicures and pedicures.

People eating a meal around a table.
Photo by Priscilla Du Preez / Unsplash

And by claiming your business page on some of the more popular review sites like Facebook, Google, Yelp, and TripAdvisor, you can get more control of what your customers see when searching for these Labor Day discounts. If you don’t have your business page claimed, no worries—simply click on the button below to get started.

10) Reward your best customers.

Remember, it’s easier and cost-effective to retain existing customers than to acquire new ones. You can identify your best customers through SpotOn Marketing to send them exclusive offers, or even invite them in for an exclusive, “VIP Customers Only” event. When you let them in on these fall promotional ideas, those customers feel a sense of loyalty and appreciation that you’ve considered them for these promotional opportunities.

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