Restorative soups meet real-time
The goal
Chef-owner Renee Gordon was familiar with the chef role, but new to restaurant ownership. Her soup-focused quick service spot needed to be efficient to balance turning a profit with her key goal of partnering with non-profits and providing affordable, healthy food to the elderly community. That meant real-time reporting and integrated tools that work in the background to boost sales so Gordon can stay focused on the stovetop, not the screen.
The solution
SpotOn Restaurant Express POS gives Gordon to-the-minute insights into her business, helping her create a more efficient (and profitable) soup menu. Through SpotOn and DoorDash, Gordon can increase her marketing footprint without the additional screen time. Email marketing and online ordering have made an impact—Soup’d Up daily sales have increased up to 25% with online ordering.
The results
Increase in sales
Increase in online ordering sales
Saved per week on marketing
“If you're not in real-time, you're not reacting to the business like you need to. SpotOn gives me answers in real-time and that’s a huge time saver, especially if you’re a chef-owner.”
Originally, the word “restaurant” meant a place you could go to be restored. After 40 years of professional kitchen experience, Gordon opened her own soup shop with that origin in mind. Balancing recipe development and cooking with P&L management and front-of-house was a new challenge and a tall order. With SpotOn (and her daughter running FOH), Gordon can run a more profitable business and stay true to her mission of giving back to the community.
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