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A craft brewery turns sales insights into real growth

Three Big Lake Brewing team members smiling in front of the bar

Manual work, less floor time

As Big Lake Brewing grew from a drinks-only spot into a full menu now driving most of its sales, tracking best-sellers meant building spreadsheets by hand — eating up more than a day each quarter and pulling General Manager Mike Jones away from running the floor.

Time back on the floor

Now Jones checks labor, sales, and product-mix data from his phone to build a smarter, ever-changing draft list. Letting guests order from the waitlist speeds up table turns and helped drive a 10% jump in Saturday sales, while handhelds and QR ordering keep service smooth as the non-alcoholic menu grows.

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Key results

  • 10%

    increase in Saturday sales

  • 110%

    increase in NA beverage sales year-over-year

  • 140%

    anticipated increase in NA beverage sales

Mike Jones, General Manager of Big Lake Brewing, smiling behind the bar

“Since we switched to SpotOn, we’re seeing it in our P&Ls. Our top line is up, and our middle line for our cost is more efficient. Our profit is higher at the end of the day.”

Mike Jones
General Manager

See how SpotOn can turn your restaurant into a success story

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