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A Vietnamese bánh mì shop cuts marketing time to minutes

Bánh mì sandwiches, fried bites, and a pink bubble tea in a branded Mi ’N Tea cup

Finding time for marketing

Every time owner Kim Dieu carved out time for marketing, a break in the kitchen or a call-out pulled her back onto the floor. Campaigns went out sporadically instead of on a consistent cadence, and she had no easy way to see whether any of it moved sales or brought guests back.

Marketing that runs itself

Now Mi ’N Tea’s marketing runs largely on its own. Automated emails, loyalty offers, and integrated reporting keep guests engaged and drive repeat visits, freeing Dieu to spend more of her time on hospitality instead of building campaigns from scratch.

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Key results

  • <15min

    per week on marketing campaigns

  • 3%

    sales attributed to marketing over 2 months

  • 73

    deals redeemed over 2 months

Kim Dieu, Owner of Mi ’N Tea, laughing with her brother Troy over a laptop
Marketing

“Without SpotOn, I was doing marketing maybe once a month. Now it takes 15 minutes, and I can send one or two emails a week.”

Kim Dieu
Owner

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