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Success story

Pitmaster meets Profit Assist

Butcher Paper BBQ|Opelika, AL

The goal

Butcher Paper BBQ’s rapid growth was great news–until owner Mark Coxwell discovered his COGS were out of control and two locations were unsustainable. He committed to profitability and wanted new ways to manage food costs, increase revenue, and keep labor costs in control.

The solution

Coxwell found Profit Assist. He discovered he was overordering and brought his COGS down by 9%. His P&L review went from half a day to 5 minutes and now, with Teamwork, payroll takes 10 minutes. Plus, his updated online ordering site brings in up to 20% increase in sales.

The results

9%

Decrease in COGS

20%

Daily sales increase with online ordering

8hours

Saved on payroll and P&L per week

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“SpotOn is not a point of sale company, they're a technology company. You go with them because their technology is the best and they're constantly working to improve it. That's been the most impressive thing to me.”
Mark Coxwell
Mark Coxwell
Owner, Butcher Paper BBQ

It all started with a scrappy, homemade smoker and handwritten sauce recipes. Butcher BBQ owner Mark Coxwell started a food truck in 2016 because it sounded like fun. Fast forward, he’s working on understanding how his business works, treating his employees well, and creating a sustainable (and delicious) BBQ business for years to come.

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