Labor Day marks the unofficial start of fall, and for small business owners, the new season brings with it plenty of great marketing opportunities. To get you started, here are 10 fall marketing ideas to engage your customers and make the most of the upcoming festivities this season.
1. Bid Summer Goodbye
Get more customers through the door by giving them discounts on all those summer specials one last time before your fall product line or menu kicks in. Announce these end-of-season specials with marketing emails and deals, and on your social media accounts.
2. Promote Gift Cards
Gift cards are a great for any season, and every business should capitalize on them. Keep gift cards handy at the checkout counter and make sure to let your customers know that gifting season isn’t too far away.
3. Participate in Local Events
With festivals like Labor Day and Oktoberfest around the corner, there are bound to be some street festivals and events in your city. Participating in these type of events is a great way to bring visibility to your business, so try getting involved by renting a booth or becoming a sponsor.
4. Celebrate New Holidays
Along with celebrating conventional holidays like Labor Day and Thanksgiving, promote social-media friendly holidays that can be tied in to your business, like Guacamole Day (September 16, 2018) or International Coffee Day (October 1, 2018).
5. Have a Photo Contest
Amplify your social media presence with a #CustomHashtag and unique giveaway. All you need to do is ask customers to take pictures of how they celebrate the holidays with their family and upload them on Instagram using your #CustomHashtag. This will not only help bring more traffic to your social accounts but also make your brand more memorable to customers.
6. Run a Cross-Promotional Activity
The Labor Day weekend is a great time to team up with neighborhood businesses and run a cross-promotional campaign. Host a pop-up event with businesses that have products or services different from yours, and combine your resources and marketing efforts. This will result in more business and exposure for everyone involved.
7. Hand Out Themed Giveaways
Fall marks the start of football season and school, as well as the end of summer. It’s the perfect season to give out themed giveaways like backpacks, caps, or even tickets to a local game. The execution can be as simple as asking customers to sign up for your rewards program through SpotOn’s loyalty tablet and picking a winner at random at the end of each week.
8. Promote Limited-Time Offers
Time-sensitive deals like one-day flash sales are always popular among customers, so make sure to conduct one such event this fall season.
9. Friends & Family Discounts
Labor Day is all about friends and family coming together and relaxing. Use this holiday as an opportunity to get more families through your doors by providing offers that can be redeemed by groups. For example, if you run a salon or spa, offer a Mother-Daughter discount on specific salon treatments like manicures and pedicures.
10. Reward Your Best Customers
Remember, it’s both easier and more cost-effective to retain existing customers than to acquire new ones, so identify your best customers through SpotOn Core and send them exclusive offers, or even invite them in for an exclusive, “VIP Customers Only” event.