Success stories
11th and Bay Southern Table

How 11th and Bay increased table turns and weekend revenue

Guests enjoying food and drinks at 11th and Bay Southern Table

Increasing table turns and revenue

When several reservation systems didn’t work out, owner Mike Harrell started looking for a better way for guests to book online. He also wanted to achieve a third table turn each night so he could boost revenue and make the most of the restaurant’s busiest times.

Optimizing reservations with SpotOn Reserve

SpotOn Reserve helped 11th and Bay use data to improve table turns and manage the pace of service. This led to a 28% boost in profits, a 33% rise in table turns, $4,000 more in weekend sales, and $20,000 increase in annual server income.

Key results

33%
increase in table turns
$4,000
increase in weekend sales
$20,000
increase in servers’ annual income

Steak and mashed potatoes on a white plate at 11th and Bay Southern Table

“Our average Friday and Saturday sales used to be $9k - $10k. With SpotOn Reserve, we take in $12k, $13k, $14k and run more smoothly because there’s no longer that big crash in the kitchen.”

Mike Harrell

Owner

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