Heart & Hustle

Insights and inspiration to help you compete and win

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Amy Balmuth
Ariel N. Banayan
Megan Palmer
Garrett Calcaterra
SpotOn Staff Contributor
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Build Customer Loyalty to Your Auto Shop With These Tools

Getting a handshake and a smile from a satisfied customer is a win for any auto business. Getting that customer to return time and again? That's the real victory. Customer loyalty is the bedrock of any successful business. But it's especially important in the auto industry,...

Why You Should Be Reading Your Competitors' Negative Reviews

It’s important to make a habit of monitoring reviews of your own business for a couple of reasons: 1) bad reviews on sites like TripAdvisor and Yelp can scare off prospective customers unless you respond to those negative reviews appropriately [https://www.spoton.com/blog/how-to-address-negative-reviews]; and 2) critical...

4 Tips for Card-Not-Present Transactions During COVID-19

Jan 8, 2021 Relying on multiple ways to accept payments has become essential during the COVID-19 pandemic. In particular, many businesses are running customer transactions remotely over the phone, internet, or email, all of which are considered payment type card-not-present transactions. This type of transaction traditionally is considered riskier than...

Avoid These 5 Pitfalls of Social Media for Business

Social media is a powerful marketing tool that gives small and medium businesses an affordable way to directly engage customers and grow revenue—when done the right way. Unfortunately, there’s also a wrong way, and the outcome can be a tarnished reputation, lost customers, and lost revenue. To make...

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