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  2. Elvira’s Café

A Smoky Mountains cafe turns a pricing fix into real profit

Exterior of Elvira’s Café, with a covered porch and picnic tables on the lawn

Rising costs squeeze margins

Rising ingredient costs were quietly squeezing Elvira’s Café’s margins, even as guest traffic stayed steady. Pinpointing exactly where food costs were creeping up meant hours of manual tracking, and portion sizes had crept up along with prices — eating into profit on the café’s best-selling items without anyone noticing.

Data-driven menu decisions

Real-time visibility into food costs let Grant see exactly where pricing had drifted and catch portion sizes creeping past the recipe. Repricing the café’s best-selling item and tightening portion control on fried dishes locked in stronger margins without adding a single hour to her week.

Key results

  • 6%

    increase in annual profit

  • $500

    increase in daily profit

  • 50%

    reduction in costs on side dishes

Guests dining at Elvira’s Café
Profitability analysis

“In order to grow, we need systems and processes so I don’t have to be somebody managing the business, but someone who works on the business.”

Elvira Grant
Owner

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