Small businesses can no longer afford to ignore online reviews, not with 92% of consumers reading them on a regular basis on sites like Yelp, Facebook, and Google. All it takes is one or two negative reviews of your business, and suddenly all your prospective customers are scared away without ever stepping a foot in the door.
Luckily, you’re not powerless as a business owner or manager. By claiming your business page on the biggest review sites, you can can effectively manage your online reputation. Specifically, there are three main things you can proactively do.
- Update your company page on the sites to make sure your website, phone number, business hours, logo, etc. are up to date.
- Flag and remove negative reviews that are clearly from competitors, that exhibit hate speech, or otherwise violate the review sites’ terms of service.
- Respond directly to negative reviews to make sure customers know that you’re listening and that you care about them having a positive experience.
There are a ton of review sites out there, and you don’t have a lot of time to spare, so here are the top 5 review sites where you absolutely need to claim your business’s pages.
If you only claim your page on one site, this has to be it. Yelp has reviews of every type of business and a massive user base, with 29 million people using their app, and another 64 million visitors via mobile web. Furthermore, Yelp users have written over 148 million reviews, likely including reviews of your business.
Not sure how to claim your pages on Yelp and the other big review sites? Download our free guide below with quick and easy steps so you can manage your online reputation.
Google is the world’s largest search engine, dominating over 74% of all web searches in 2017. On top of that, Google allow users to post reviews of all types of businesses, which then show up on Google+ business pages, Google Maps, and regular Google searches. If a customer Googles your company, they will see your Google reviews.
TripAdvisor is the world’s biggest travel site, with over 350 million reviews and over 340 million unique visitors per month. If you run a hotel or a restaurant, or if your business in any way caters to travellers, you’ll definitely want to claim your profile here.
While Facebook is mostly known as a the #1 social networking site, it also allows users to leave reviews of businesses. In fact, reviews on Facebook are growing at a rapid pace, at a rate that’s four times faster than Yelp, Google, and TripAdvisor, according to a recent study by www.reviewtrackers.com.
Foursquare is a local listing site for all types businesses, particularly restaurants and businesses in metropolitan areas. With a user base of 3.67 million unique monthly visitors, Foursquare rounds out the 5 biggies in the online review sphere.
So get out there and claim your pages on these sites now. If you don’t you’re leaving your reputation to chance.
Not sure how to respond to negative reviews on these sites? Check out our blog post, “How to Address Negative Reviews.”