Restaurant Marketing: A Practical Guide To Attract, Convert, and Retain More Customers
A deep dive into restaurant marketing, covering the strategies, tools, and decisions operators need to drive real results.
Heart & Hustle
Insights and inspiration to help you compete and win
Get started with our featured stories
Super Bowl Restaurant Playbook: 5 steps to prepare for game day
Make game day a win for your restaurant by preparing in advance and having the right tech in place to manage takeout orders and big crowds.
How To Increase Restaurant Sales: 15 Strategies Built For Long-Term Growth
Learn how to increase restaurant sales with 15 actionable strategies that help operators grow revenue sustainably and keep guests coming back.
2026 Independent Restaurant Profit Outlook
Costs are high, traffic is unpredictable, and price increases are hitting a wall. Here’s how operators will protect profit in 2026—and what writers and analysts should watch.
How to Make a Menu for Your Restaurant (and make it profitable)
Learn the art and science of restaurant menu creation, from concept to setting profitable prices and expert design tips.
How to Schedule Restaurant Staff: 8 Tips for Restaurant Managers
Creating and communicating a restaurant schedule can take hours out of your day. But with the right strategies, it doesn't have to.
How Restaurant Loans Work—And How to Find the Right One for Your Business
Learn how restaurant loans work and discover easier funding options to grow your business.
SpotOn Ranked #1 Restaurant POS by G2 for Fall 2025, Outperforming Toast Where It Matters Most
Restaurants rated SpotOn higher than Toast in major categories, cementing SpotOn as the go-to tech partner for independent operators
How to Create Online Ordering for Your Restaurant
Make money on online orders. Learn how to keep your profits, increase online orders, control order flow, and capture guest data—without per-order commissions.
How to Build a Restaurant Tech Stack Every Operator Needs to Thrive
Learn how to build a restaurant tech stack that works together to streamline operations and grow your business.
Restaurant SEO: A Beginner-Friendly Guide To Getting Found Online and Growing Your Customer Base
Learn how to use restaurant SEO to attract more local customers, boost online visibility, and grow your business—without paying for ads.
How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template
Assess the financial health of your restaurant. Our P&L template brings together your sales and costs to calculate your profit.
Menu Engineering: Free Worksheet + Tips for a More Profitable Menu
Find out how popular and profitable your menu items are with our menu engineering matrix. Then learn how to modify your menu for more sales.
Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable
Running a more efficient restaurant is the key to higher margins. Learn how to lower costs and increase revenue with solutions for your hospitality business.
5 Ways Your Restaurant Branding Can Stand Out in a Saturated Market
A lot goes into a great first impression. Here’s how you can create a restaurant brand that new and loyal guests identify with.
SpotOn Sponsors Multiple-Time Champion Driver Derek Griffith for a Second Season
Partnership emphasizes the heart and hustle needed to succeed in racing and business.
The Real MVPs of “The Big Game”
Every year during “The Big Game,” companies spend billions of dollars on advertising. And if this year’s ad lineup is anything like the last, we will probably hear a lot about the value of small businesses—especially restaurants. I think it’s great that these ads might provide viewers...
SpotOn Named A 2022 Best Place to Work by BuiltIn
2022 was the start of a much-anticipated journey as I joined the SpotOn leadership team as their Chief People Officer [https://www.linkedin.com/in/jinahan/]. And as you can imagine, I was filled with nervousness and excitement for this new adventure and fresh start. I was immediately attracted to...
Celebrating Black History Month
Diversity, equity, and inclusion is more than just what you say. It’s what you do. That’s why we’re putting the small talk aside and investing in a future with more diversity and representation in tech. In honor of Black History Month, SpotOn is donating to CodeCrew [https:...
SpotOn Named a Preferred Technology Partner of the Ohio Restaurant Association
SpotOn is recognized by the ORA as a leading technology provider, offering insights and solutions to business owners looking to take their enterprise to the next level.
Don McNeill: Salesman, Storyteller, but Above All, a Helper
Don McNeill can talk. Oh, can Don McNeill talk. Especially when the topic involves his favorite word, which he counts as the greatest in the English language: help. “I go into a customer’s place because I’m there to try and help them make money, help them be more...
Recommended
