Heart & Hustle

Insights and inspiration to help you compete and win

Latest insights & inspiration
Amy Balmuth
Ariel N. Banayan
Garrett Calcaterra
Megan Palmer
SpotOn Staff Contributor
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McDonald’s is Launching a Loyalty Program. Your Small Business Should Too.

Fast Food mega-chain McDonald’s is trying something new: its first ever loyalty program. Named MyMcDonald’s Rewards, customers will finally be able to earn rewards for every $1 spent on qualifying purchases, starting July 9. While this news is exciting, it’s not surprising. After doing extensive market research...

Building Customer Loyalty for Rent-a-Chair Hair Stylists

When salon or barbershop operators help you showcase your talent as an individual stylist, they empower you to follow your passion and build a repeat clientele. As your reputation grows, the salon brand strengthens. Chairs are filled. Clients are happy. It's a win-win for all. But building customer...

3 Benefits to Owning Your Customer Data

For many small businesses, third-party providers were a lifeline at the start of 2020. Different types of delivery platforms helped grocery and retail businesses pivot to meet customer demand for delivery, curbside, and online ordering practically overnight. But there's a hidden downside to these seemingly miraculous apps—you...

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